Kelly Rigotti writes Almost Frugal, a blog about being smart with your spending, saving and money goals. As probably the only American living in France writing about frugal living, we invited her to share her personal finance tips for her adopted home town of Grenoble. Part I in the series is about food.

by Kelly Rigotti

Although I’ve been writing about frugality and learning how to be frugal since late 2007, this is the first time I’m writing a post about frugality from a local perspective. My blog is called Almost Frugal and most of my readers live in English-speaking countries, especially the United States. I’m American and I’ve lived in Grenoble since January 2000 and I think it’s safe to say that I’m the only American blogging about personal finance and frugality in Grenoble. I could be wrong, but I bet I have the niche covered!

Although I do talk about living in France and the challenges of trying to handle money as an expat (especially paying back my American student loans, most of the topics I cover on Almost Frugal are general enough that anyone can relate to them, no matter where they live. I’m really excited though, to finally be able to talk about frugality and living frugally in my (adopted) city, Grenoble. Today I’ll be talking about the best places to spend less on groceries.

Groceries can make up a significant part of any household’s budget. Certain French grocery chains, such as Lidl or ED are relatively inexpensive, but they don’t always have the best quality food (although I’ve never gone wrong with their canned goods, juice or wine selections). I prefer to take advantage of fidelity programs from stores like Carrefour, Géant or LeClerc. The fidelity programs from all three of these stores are free to join, and if you don’t mind your personal shopping habits being mined by the stores for information, you can recoup significant discounts on your grocery shopping.

Carrefour’s fidelity program offers discounts of 5% on their store brand products, as well as other discounts on time-limited promotions. Often these promotions don’t give the best, cheapest option, but every once in a while Carrefour will have a doozy of a sale – buy one get two free and so on. Carrefour does not put the store credit on your card, instead it mails you a fidelity check at the end of every month, good for use on your next shopping trip.

Géant is the most expensive of the three stores I’m talking about here, and in my opinion, the one with the worst customer service. But it does have one of the best selections of expat foods (Campell soup, anyone) and so I brave the high prices and rude salespeople every once in a while to stock up. Like most grocery stores, Géant will often have loss leaders: products priced quite low to get you in the store to buy everything else. As a side note, did you know that it is illegal in France for supermarkets to price products below cost? Supermarkets are not allowed to lose money on their stock. This is why you won’t find any true bargains at a French supermarket- it would be illegal.

The best supermarket, in my opinion, for customer discounts, is the LeClerc supermarket in the Espace Comboire shopping center in the town of Echirolles. Unlike Carrefour or Géant, which are both chain stores, LeClerc is a series of licensed franchises. This means that the discounts and promotional offers found at one store might not necessarily be found at another.

The LeClerc in Espace Comboire has a series of great, ongoing promotions, a different one for every day of the week. The best is Thursday’s, when, for every €50 of goods purchased you get €5 in store credit on your fidelity card. Combined with other in-store promotions, I often manage to save €20 or more per shopping trip.

Unlike the United States, France is not big on coupons. You will find them every once in a while, either on your register receipt at the grocery store, or as a manufacturer’s coupon, but there isn’t the overwhelming coupon mentality here as in the United States.

Another excellent way to save money in your grocery bill is by buying online – this way you can keep an eye on your total as you go and save money on gas. Both Carrefour (called Ooshop) and the Intermarché in Seyssins have online delivery services. Depending on where you live the delivery charge can be free to quite expensive.

If you’re looking for bio (organic) or locally sourced food, then there are two good online options, neither of which is very expensive and both of which deliver. The first is called The Label Bio and sells a variety of organic and local food. I like them because they sell preselected baskets (panniers) of a variety of food – whatever is in season for €12 to €55 depending on the size and selection of the contents. The second is called The Pannier de Johanna and although they don’t sell preselected baskets of food, they have a wide variety of products to choose from, from patés to flour, all locally sourced or organic.

Here are some of my favorite posts on Almost Frugal on saving money, food and frugality:

Food Shopping and Menu Planning
Stretch Your Food Budget
Your Favorite Frugal Food

Bio: Kelly Rigotti is American and has lived in France for a lot longer than she thought she would when she first arrived. As well as writing about frugality at Almost Frugal, she has a day job as a marketing and communication consultant. In her spare time, she attempts to ride herd over her three children, four cats and handsome French frog of a husband. You can follow her at Almost Frugal, on Facebook or on Twitter.