Paul Waters at The Cake Shop

Grenoble Life meets Paul Waters, The Cake Shop‘s young British pâtissier, to ask him about leaving the UK to make British and American style cakes in France.

Grenoble Life: What’s your job at The Cake Shop?

Paul Waters: My job is a mixture of things – with there only being two other people that work at The Cake Shop and so many things to do the work gets shared around. I mainly design and create the cakes but I also help out in the shop front stocking the shelves and serving clients.

I also get to make the cupcakes and other tasty goodies that you see on display when you come to the store, as well as teaching people my skills and helping to organise events. But I mainly stick to designing and creating cakes. If it’s been made with sugar paste nine times out of 10 it will have been made by me. I literally eat and breathe sugar paste – it’s my life, and a tasty one at that!

GL: How were you recruited and where did you train? 

Paul: I trained at The National Bakery School at South Bank University in London. I intended to do a two-year course there but, due to government funding, it was cut to one year. Nevertheless I left with my Diploma in craft studies. I studied pretty much everything from bread to chocolate.

It was my mother who found the job at The Cake Shop. She was flicking through my Cake magazine when she saw there was a job going for a store in France. At the time I was happily making a mess in the kitchen making something tasty when she approached me with it. I was highly interested and desperate for an adventure, not thinking I would get anywhere because at the time I was only 16 and just starting college, although I have been baking and creating cakes for people since I was eight. But my parents assured me to go for it I distinctly remember them saying “if it doesn’t go anywhere it’s all good experience.”

After sending the email, the following day I received a phone call from the owner, Ariane Zenker, who gave me a mini-interview on the phone. After the call ended I was so excited, my imagination went into overtime as I began to dream of what could happen next. After lots of talk and conversation via email I arranged to go out and see her in February during half term with my mother. After that things just took off and one thing spiralled into another.

GL: Tell us a little bit about your background?

Paul: Well, I grew up in an area called Essex just outside of London, when I was about 11 my parents sold the house brought a smaller one and another one in the south of France. That sparked my love for France and from then on it has been a never-ending love affair, holidays spent with a wall paper scraper in one hand and a paint brush in the other, whilst trying to figure out what ‘plaster’ is in French.

GL: Why did you decide to move to France?

Paul: Well the fact my parents already have a holiday home in the south and they plan to move there permently next year was a big deciding factor. I knew what to expect from my time spent there I had a basic understanding of French life and language. There have also been a lot of problems in my family, a lot of upset; I wanted to get it away from it all as well. The English weather also leaves a lot to be desired.

GL: How have you adapted to life in France?

Paul: I have adapted very well mainly because of my parents having their holiday home in the south but also, because I was so desperate to leave the UK to see the world, determination has kept me going. My advice to anyone moving to this country is to relax, clear your mind and embrace the culture. Do not make comparisons with your home town don’t try to live your life like you normally do, change it to fit the environment.

When I first moved here I was just 17 a lot of people never took me very seriously at first, not to mention the fact that my parents had to sign everything for me as I had no signing power! I couldn’t even take out a phone contract or internet as a result but now at the age of 18 things are a lot better.

I also find the French attitude to being free/open and expressing your self very strange. Paris is a place of art, fashion, the weird, the wonderful, and is filled with some of the most beautiful things. Yet when you come to express yourself through fashion and art you raise a lot of eyebrows and get some very strange looks. It seems the rest of France has no desire to follow in the shadow of Paris; if this has anything to do with French people disliking the Parisians I have yet to find out. 

GL: Tell us about a typical day at The Cake Shop?

Paul: Well I usually arrive at 11:00, Ariane will brief me in on the plan for the day, she will say something along the lines of; “you have that wedding cake to start and the cookie class at 3:00”, “I also got an email from the woman that you did the Princess Cake for, she was very happy”. Then I make a start on my jobs for the day. I could have a long list of cakes to decorate or, if a delivery has just arrived from the UK, it needs unpacking, pricing and being put on display.

I may also get the chance to develop new products or create new classes. I may be teaching people in the evening or doing things on the computer. Every day is completely different – you never quite know what obstacles you will need to overcome or what you are doing. I usually finish about eight in the evening after shutting up the store for the night.

GL: What’s the best thing about your job?

Paul: I love what I do and so many people don’t get the chance nowadays to do what they love. The best thing about my job is it’s so different, I am never bored, never creating the same cake twice, or sat around with nothing do. Working at The Cake Shop can be fun, crazy, hectic and stressful but it’s all worth it in the end.

GL: What are some of the more difficult experiences you have had working at the cake shop?

Paul: Working at The Cake Shop can be very difficult at times – when you have a lot of work to do the pressure is on to meet your deadlines. When things go wrong everything seems to go wrong at once but, because of the nature of my job, some of my worst experiences are also some of my best. For example, you have a cake rapidly melting in the heat and it’s causing the icing to stretch and expand at the sides, you have to act quickly and work out why it went wrong and how to stop it. I will then learn from that and move on, turning it into a good experience.

GL: What do you love about Grenoble?

Paul: I love the way Grenoble is so small yet has lots of big name stores here and nice shops, it gives it a city feel but at heart it has the community of a town. It’s very hard to explain but it makes it a very nice place to be, surrounded by all the mountains. I also love Grenoble’s cosmopolitan feel, the mix of all different nationalities and the students.

GL: What are your plans for the future?

Paul: I would love to take The Cake Shop to Paris; I would love to get back to the buzz of the city, its pulse runs through my blood. I would definitely consider doing my own business in Paris – what would be really good is if I could set up a company in France that manufactures or imports all the products that you can’t get here, all the kinds of things we sell in The Cake Shop. That way people like Ariane wouldn’t be my competitor but my more like a colleague as I would be helping her keep her shop stocked with my products.

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