Mobile Devices: Is your social life in hand? (detail from conference poster)

Students in the MSc Management Consulting program at Grenoble Graduate School of Business invite you to a conference they have organized on the mobile phone industry and social media. Andrea Becke explains.

February the 24th is coming closer and closer. This date might not mean a lot for most of the people here in Grenoble but for the students in the MSc Management Consulting program it means a lot. February 24th will be the date for our first conference on Mobile Devices: Is your social life in hand?

But let’s start from the beginning and introduce ourselves. We are 15 students studying MSc Management Consulting at Grenoble Graduate School of Business. What makes us special is our unique multicultural team. We are 15 students coming from 13 different countries, with an age range from 22 till 38. Working in this group is not always that simple, yet we form a great team whose diversity is what enables us to achieve great potential.

Planning such a conference is quite challenging. First we have a very limited budget; we depend on sponsors and on GGSB to support us with the logistics. Additionally since our conference will be held in English, this limits the potential audience for our event. We hope to go beyond the student and faculty body and wish to include everyone interested in this topic wishing to gain more knowledge about the mobile industry.

With our Professor Pat Brans, who is an expert in this industry, we are organizing a conference on Mobile Devices. The mobile industry is already a part of our everyday life and its influence is becoming increasingly significant. We wonder if people are really aware of what they are using? Do people actually know how far the reach of Social Media actually is? Not to mention the ever-present question arising in this context: is it safe to use? Is our privacy protected? These key issues and more will be discussed in our conference. We hope to address the big dilemmas – and answer some of questions – arising from this new trend.

We have invited experts in the area of mobile technology, social media, ethics and location based services to participate. With short, but precise presentations, those experts will bring the subject closer to everyone and give us the chance to ask specific questions during the round table discussion.

Among the speakers present: Kelly Rigotti, a Marketing and Communications Consultant and an expert in online branding and web 2.0 ergonomics. Kelly will discuss how social networks are becoming mobile social networks. Sharon Crost, an expert in reputation management and online commerce and a Marketing and Social Media Consultant, will bring us closer to a set of guidelines for handling the risks behind social interactions going mobile. Marie-Paule Odini is the Chief Technologist at Hewlett-Packard’s Communications & Media and an expert in the area of online branding, innovation and security programs. At the conference, she will talk specifically about social media used on mobile phones and the technology behind it.

We are all using mobile devices. Isn’t each of us wondering a little about just how much our social life is in our hands? Join us to find out!

The conference and round-table will take place on the 24th of February 2011 from 6 to 8 pm at Grenoble Graduate School of Business. The conference will be followed by a cocktail reception.

We are looking forward to surprising you!

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