Make your 2011 productive

Pat Brans

Grenoble-based Pat Brans has published a book called Master the Moment, in which he shares the secrets of 50 leading CEOs on time management and workplace efficiency.

January is normally the time most people set themselves resolutions for the New Year but sadly it’s also the easiest time to break them. When the days are short and gloomy and everyone seems to be suffering from seasonal adjustment or at least a Really Bad Cold, it is not easy to keep your well-intentioned promises. However, if one of your goals for 2011 was to get yourself better organized and more efficient – it’s certainly one of mine – then Pat Brans‘s new book might make a good personal investment.

Visiting professor at Grenoble Graduate School of Business, Pat Brans provides corporate training on time management and personal efficiency. He has held senior positions with three large organizations (CSC, Hewlett-Packard, and Sybase) where he focused on applying technology to enhance workforce effectiveness. But don’t just take his word for it – Pat’s new book is the result of discussions with 50 leading CEOs, unveiling their tips for personal productivity.

Pat explains: “High achievers are not necessarily smarter or putting in more effort than those around them. But they do have different attitudes and are more careful how they use time. From their perspective they are moving at a comfortable pace. To the typical bystander, they are zipping past.

“It’s about knowing how to set goals and how to reach them. Too many people make a resolution to become more organised or to accomplish more, but then weeks later they see no difference. The problem is that they don’t internalise the ideas and turn them into habit. My book explores how you can turn powerful ideas into automatic behaviour. It provides a set of time management habits and a method you can use to make the changes you need to set you on the road to achieving your goals.”

Master The Moment features material from exclusive interviews with CEOs of 50 top companies and institutions including Curves, City of Grenoble , Columbia Sportswear, Southwest Airlines, University of Maryland , US Census Bureau, and Energizer Holdings. The ideas in the book are backed up with research by psychologists and physiologists in areas such as motivation, decision theory, procrastination, habit forming, and physical fitness.

Pat adds: “The value of Master the Moment is that each of the people included is highly successful, and each is in a position to observe hundreds of other people work. As such, this group has a unique vantage point from which to develop a well-founded opinion on what makes one person more effective than another.”

Not sure if you’re getting enough done in the time available to you? Take the quiz:

Take a look (includes contents, first chapter and index)

About the book:

Master the Moment: Fifty CEOs teach you the secrets of time management
Pat Brans, ISBN: 9781906124731, Format: Paperback
£12.95 Standard, €20.95 Euros, $21.95 US Dollars
BCS books are available to order from the online BCS Bookshop, all good bookshops and Turpin Distribution Services Ltd, Pegasus Drive, Stratton Business Park, Biggleswade, Beds,  SG18 8TQ, United Kingdom, +44 (0)1767 604951, enquiries to

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