What archives used to look like before the digital revolution. Photo by dolescum

Grenoble Life editor James Dalrymple delves into the archives to relive some of the highs and lows of the past few years online in the Capital of the Alps.

A great many articles have been published on Grenoble Life since we started in October 2008, contributed by a wide range of contributors from Britain, the USA and Australia, to India and France itself (or should that be herself?). It occurs to me that a number of them deserve revisiting, if only because I can’t make them all instantly present on the front page at the same time. Moreover,  some my personal favourites – perhaps owing to the dark arts of Google – seem to have fallen off the radar. In any case, here is a little sum-up of what you may have missed from the Grenoble Life archives.

It may be unfashionably erudite for a website built upon social media, but Grenoble Life has hosted a number of well-informed and beautifully written pieces about the city’s rich past. For a potted history of the Capital of the Alps, you won’t do better than this splendid two-parter, while one of the Dauphiné’s more colourful historical characters is dissected, literally, here.

The history of any region of France must also necessarily be the story of its food and drink, and Grenoble is no different. These posts on the popular local green stuff, Chartreuse, and the humble walnut, also known as noix de Grenoble, provide a nice entry point into two regional specialties. Meanwhile the city’s contemporary food culture – from high to low – has been celebrated here in a number of ways, from this ode to Grenoble’s foremost covered market Les Halles Sainte Claire, to advice on where to find “decent hot chillis here and stuff like lemongrass, galangal, and other Southeast Asian vegetables and spices,” or where an “impoverished young person” can get cheap eats “served with customary indifference and a bad attitude.” By contrast, the cities bars and cafés have been received with greater warmth here and here.

With Grenoble being surrounded by mountains, the site has not neglected to mention skiing, particularly the bargain basement variety, while the city itself has been treated as both a travel destination in itself (for once) and the starting point for epic journeys on “The world’s least user-fixable vehicle.” Skiing asides, the imposing massifs have also provided inspiration to budding climbers and photographers alike, proving there is more to the Alps than the snow, while Grenoble Life’s armchair mountain enthusiasts have been able to “take a walk on the wild side.”

If that convinced you that Grenoble only catered for les sportifs, I would like to think – from its thriving music and cinema scene (covered here and here) to its brocantes – the cultural side of the city has not been entirely neglected. Add to that the opportunities for young people to participate in English-speaking theatre and musical events for a charitable cause, the city has something to offer for those, like myself, with “gym commitment issues.”

Grenoble Life hasn’t always been about consensus, however. The French education system has proved a passionate subject among English-speaking residents past and present, both for its detractors and supporters.  The exigencies of French administration have also come under scrutiny, whether it be for starting your own business or simply getting a valid visa.

A critical eye has also been cast upon Grenoble’s public conveniences, albeit with a wink, while the greatest controversy was sparked by Grenoble Life’s Daily Deconstructionalist, sadly inactive of late, whose acerbic takes on French road safety campaigns and the City of Grenoble Magazine drew a colourful response. While there is no harm in vigorous debate, perhaps it was the gathering clouds of acrimony that inspired me to write this well-attended general Grenoble love-in.

And all this barely scratches the surface, given that I have not mentioned the many illuminating interviews and practical posts that have graced these pages over the years. I hope that Grenoble Life will continue to be a source of information, discussion and amusement to English-speaking residents for some time to come. That said, I should mention that none of this would have been possible without the goodwill of aforementioned contributors, and that I still very much welcome your blogging suggestions, no matter how subjective they are, or how new to the city you may be. Your participation is, and has always been, the life-blood of the site.

Time to break the piggy bank?

In the wake of street protests against government reforms, Steven Grover demystifies the state pension system in France and the changes to retirement age.

Millions have taken to the streets to protest against the French government’s proposed overhaul of the state pensions system and the progressive raising of the retirement age from 60 to 62 and the full pensionable age from 65 to 67 between now and 2018. Both houses of parliament have adopted the key clauses of the pension reform bill with the Senate due to follow suit imminently. A final vote is expected in late October to fully pass the bill.

Under the current rules, both men and women in France can retire at 60, providing they have paid social security contributions, although they might not be entitled to a full pension until they are 65. If the new rules are adopted this will rise the retirement age to 62 by 2018, and the pension age to 67, which the government says will save €70 billion.

So how does the state pension system work?

The amount of pension received will not change, and even if the changes to the retirement age and required years of contributions are adopted, it will still be one of the most attractive state pension schemes in Europe.

Retraite De Base

Currently for a salaried person (and auto-entrepreneurs) to receive a full basic pension they must have contributed for at least 164 trimestres - so 41 years, this is slightly dependant on age but is the case for those born after 1952. The Retraite De Base is managed by the Caisse Nationale d’Assurance Vieillesse (CNAV).

A full pension is calculated as follows:

• Take the average of the 25 highest paid years in your career (linked to inflation).

• Your pension is then 50% of this amount, though it is capped by using the social security annual ceiling (€34,620 in 2010). So the maximum pension would be 50% of this – i.e. €17,310 per annum.

• If you don’t qualify for a full pension then you have the option to either purchase additional trimestres, which can be expensive, or you can take a reduced pension which is proportional to the number of trimestres you have contributed for, i.e. if you had 123 trimestres your pension would be 75% of what your full pension entitlement would have been.

The biggest drawback with the Retaite De Base is that it is based on the principle that people currently working are funding the pensions for those who are already retired. This is being compounded by the number of pensioners rising due to the post-war baby boom and unemployment levels continuing to increase month on month. As a consequence the number of people funding pensions is decreasing so it has become harder to maintain this model. According to government sources France’s pensioner population is forecast to rise to 18 million by 2020 and 23 million in 2050. Therefore if nothing is done the existing pension deficit of €32 billion could rise to some €50 billion a year by 2020 and to €100 billion by 2050.

Retraite Complémentaire

All employees also benefit from a retraite complémentaire for which contributions are compulsory. Arrco (Association pour le régime de retraite complémentaire des salariés) covers all employees in the private sector. Management staff (cadres) also must contribute to the Agirc (Association générale des institutions de retraite des cadres) supplementary pension.

In return for the contributions paid, employees obtain pension points on a monthly basis. These points give the right to a supplementary pension income at the legal retirement age. The pension will be financed by the contributions of those who are still working, and payment of the pension is guaranteed because the contribution by those working is compulsory.

The amount of points received is calculated as follows:

• Divide the value of contributions by the purchase price of a point (€14.4047 per point for Arrco, and €5.0249 per point for Agirc for 2010).

• At retirement the accumulated points are converted into euros by multiplying them by the value of each point. (€1.1884 per point for Arrco, and €0.4216 per point for Agirc in 2010). This calculates the annual pension entitlement.

Self Employed

For professions libérales it is a lot more complicated as the régime de base is managed by the CNAVPL (Caisse nationale d’assurance vieillesse des professions libérales) and is based on points system like the Arrco/Agric instead of taking an average salary.

Artisans and commerçants still come under the same régime de base as employees, but this is overseen by the Régime Social des Indépendants (RSI).

For the retraite complémentaire it is again complicated as there are 11 different organisations who manage it for this sector, based on profession. Most people will probably be attached to the Caisse Interprofessionnelle de Prévoyance et d’Assurance Vieillesse (CIPAV), this includes auto-entrepreneurs and again functions on a points system like the Arrco/Agric.

What private schemes are available?

PERP

The main private, personal pension is the Plan d’Epargne Retraite Populaire (PERP) which was only introduced in 2003. Anyone can save from as little as €50 per month into a PERP. The investor then receives an income tax credit for payments made into it, up to 10% of their revenues from professional activity the year before (after deducting 10% for professional fees). This is however limited to eight times the annual amount of the sécurité sociale ceiling, so a maximum deduction of €27,696 for 2010, and the minimum deduction is 10% of this ceiling (i.e. €3,462).

With most contracts it is possible to stop making payments for a time or to increase or reduce the payments as the situation demands. The payments made into the PERP are locked until retirement when the investment ‘pot’ is used to buy a type of annuity which, according to the terms of the contract, can be fully passed on to the surviving spouse on death.

The only circumstances under which money can be taken out of the PERP before retirement is if the investor’s business activity is ceased due to a liquidation judgment or if they contract an illness/disability that makes it impossible to exercise their profession. In some cases it is possible to recover some or all of the PERP in the case of divorce, or the death or incapacity of a spouse.

Assurance Vie

An assurance vie contract may be a more appropriate place to save on a monthly basis, as the withdrawals from such a contract are not required to buy an annuity and do not have to be held until retirement age. The premiums invested do not receive income tax credit or rebate but withdrawals are taxed at very low rates, especially after the contract has been in place for more than eight years.

In addition, and especially if portability of pension income is a concern, many “offshore” assurance vie providers offer tax compliant investment and savings products in other European jurisdictions. So for example if the policyholder was to move back to the UK from France, then the French assurance vie policy could be converted to a locally tax compliant UK ‘version’ with no cost and would still offer favourable taxation on withdrawals.

Over 22 million individuals or couples have either invested lump sums or save regularly into assurance vie contracts, and neither French capital gains tax nor income tax applies whilst the funds remain inside the policy. Even when an amount is withdrawn only the growth element is taxable. Any gains are liable to ‘social charges’ of 12.1% when they are drawn down, plus taxation on a sliding scale depending on how long the policy has been in force:

35% for a policy less than four years old,
15% for policies between four and eight years old and
7.5% for all policies over eight years old.
After eight years there is also an annual tax-free allowance of €4,600 (single person) or €9,200 (married couple) of gains.

QROPS

For those French resident British expatriates who intend to retire permanently in France and who have pension funds left in the UK, it is a very good idea to investigate whether transferring and consolidating their UK pension funds using a Qualifying Recognised Overseas Pension Schemes (QROPS) or Qualifying Non-UK Pension Schemes (QNUPS) would help their situation in France and offer more control over taking non French pension benefits.

The information provided in this article was obtained from public sources including the AGRIC, ARRCO & CNAV websites, and is only provided as a guide based on our understanding of current legislation. If you need assistance in this area you are strongly advised to seek the help of a specialist in this field as each individual case is different.

Steven Grover is a partner with the Spectrum IFA Group in Paris:
steven.grover@spectrum-ifa.com
www.spectrum-ifa.com

Getting past no! Photo: Hey Tiffany!

Rebecca Skillman talks to Ellen François-Jacobs, facilitator of the Working Women’s Network of Grenoble workshop ‘Essentials of Successful Negotiation’, 28 May.

Rebecca Skillman: Why do you think the word “negotiation” strikes a note of fear in so many of us?

Ellen François-Jacobs: I believe it’s the classic “fear of the unknown”. In the United States, where I come from, we don’t get any formal negotiation training in school, and rarely even in college, unless we’re business majors. Yet it’s undeniably one of the most important skills we need throughout our personal and professional lives. Think about it … we negotiate for cars, apartments and houses, salaries and benefit packages, raises and promotions … but the majority of people have never acquired the basic skills to get the best possible outcomes for themselves. Instead, they end up “shooting from the hip” and just hoping for the best.

Rebecca: So, we have to formally learn how to negotiate in order to do it successfully?

Ellen: Well, not exactly! [laughs] Children are INCREDIBLE negotiators! Think back to when you were a child… didn’t you negotiate all the time with your parents? Bedtime, extra snacks, and later on it was curfews and car keys. A lot of it comes instinctively, I think. As kids, we even knew which parent to ask for which favors!

Rebecca: Well, then, why do we need to take a class if so much of it comes instinctively?

Ellen: Because, as adults, the stakes are often much higher. The location and size of our home, how much money we’re able to earn, the quality of education we can provide to our children, the vacations we’ll take … all of these are a direct result of our ability to negotiate. So it’s very important to put some structure into the process, and learn some basic strategies to help you get the best possible outcome when you negotiate. It’s also important to learn about situations where you may be able to negotiate, even when you don’t think you can. A few Euros here, a few Euros there … it all adds up!

Rebecca: Many of the members of WWNG are self-employed, independent contractors. How can this workshop help them in particular?

Ellen: As an independent contractor myself, I can definitely attest to the power of good negotiation skills in working with clients. I’m a firm believer in the “win-win” philosophy of negotiation, and that’s the method I’ll be teaching during the workshop. When you’re negotiating the scope of a project, the time frame, the price, the payment terms … It’s extremely important to be able to identify the interests and objectives of your client, and how they can dovetail with your own. When both of you come away feeling good about the outcome of your initial negotiation, it can form the foundation for a successful long-term relationship with the customer.

In order to do that, I’ll be covering some basic concepts in negotiating: you’ll learn how to identify positions, interests and objectives. You’ll learn why you can’t negotiate without a BATNA (best alternative to a negotiated agreement). And you’ll see how having a target point and a reservation point can actually give you more confidence during a negotiation.

Rebecca: Will the attendees actually be negotiating?

Ellen: Yes indeed! We’ll spend the morning going through some basic negotiation theory, and learning how to prepare for a negotiation. As with so many other things, 80% of the success of your negotiation will be the direct result of the quality of your preparation, so we’ll take time to do that right. During the afternoon, the attendees will partner up and do some actual negotiation simulations. Nothing tough … we’ll work on buying a car, negotiating a job offer … you know, the basics. And then we’ll debrief after everyone has negotiated to share outcomes and see who got the best deals … and how they did it. It’ll be lots of fun, and very ludique, as the French say.

Rebecca: And finally, what do you hope that the attendees will come away with?

Ellen: Confidence … absolutely. The understanding that negotiation isn’t some mystical, magical process reserved for used car salesmen or high level business executives — but rather, a skill that can be learned and mastered, and then used each and every day, in all kinds of personal and professional situations.

Ellen François-Jacobs is a freelance corporate trainer, and a visiting instructor of Intercultural Studies at the Grenoble Graduate School of Business and the London School of Business and Finance. She has taught workshops on Business Communication Skills and Relationship Selling since 1980 in the United States, Canada, Mexico and Europe.

‘Essentials of Successful Negotiation’, a one-day, active-participation workshop, will be offered by the Working Women’s Network of Grenoble on Saturday 28 May from 9h to 17h, at the Grenoble Ecole de Management. This workshop is targeted to professionals who have never attended a professional negotiation course, but who wish to acquire basic skills which can be put into practice immediately. It will cost €30–45 for WWNG members and €85 for non-members. This includes the full-day seminar, lunch with the group, and two coffee breaks. You can register and pay online here.

iTU Espace Design interior

We talk to Charlotte Felix-Faure of iTU Espace Design, a new fair-trade boutique in Grenoble showcasing the creations of Southern African artists and artisans.

Grenoble Life: What and where is iTU Espace Design and when did it open?

Charlotte Felix-Faure: iTU Espace Design presents a unique collection of creations resulting from the rich artistic traditions and cultures of Southern Africa (South Africa, Lesotho, Swaziland, Mozambique …). The creations have been designed and handcrafted by artisans and artists working within non-profit organisations and by artists employing people from the townships and rural areas.

We opened our doors on the 1st of December 2009.We are situated at 5, rue Aubert Dubayet 38000 Grenoble, in the very artistic neighbourhood (and village within the city) of rue lakanal/place championnet (www.ruelakanal.com).

GL: What inspired you to open this boutique?

Charlotte: I studied sciences and business in South Africa and then went on to study for a Master in International Business at Grenoble Ecole de Management in Grenoble, completed in 2007. After a stint in the corporate environment, I decided to embark on a project that has been very close to my heart, opening a faire-trade art and design boutique working with Southern African artisans and artists. What inspires me most is the creativity that is blooming in Southern Africa these last couple of years, notably in South Africa. And I’m not talking about your typical roadside souvenirs or cheesy wildlife art, I mean Design! Originality! Hipness! Every time I go down there I get swept away by new amazing creations and their originality! I think to myself this really deserves to be shown to the world. I also love the fact that there is so much recycled material used in many of the products and there’s already a “green” culture that is growing within the society.

GL: How important is fair trade to you?

Charlotte: Fair trade is very important and very necessary. It actually has to be the normal way of conducting business. People should be paid according to what they judge their effort, skill and time are worth. By trading fairly with the producers we allow them to live a decent life and to be able to provide for their families. Then they’ll have no need to go far away in search of employment, leaving their loved ones behind and risking their own lives in the process.

GL: Where do you come from originally and why did you first come to France?

Charlotte: I was born in Johannesburg, South Africa and I have been living in France since 2003. You’ll be amazed at things one is capable of doing for love [laughs]!

GL: How did you create your network of artists and artisans and where are they from?

Charlotte: My network of artists is from Southern Africa. I knew some of them and had heard of most of them before setting up my store. Because I’ve always liked these kinds of products and have bought them for my home, I already knew a couple of the artists and designers from before. I have a good network in South Africa as well, so I was able to be referred to some of them by friends.

Charlotte Felix-Faure

GL: Do you have to travel to Africa often?

Charlotte: Yes, I just love that because in that way I can always stay in touch with new developments in the art and design scene in that region of the world. I have just returned from a trip in Cape Town. I attended the yearly design expo called the Design Indaba which was breathtaking … I really love what I do!

GL: What were some of the challenges setting up a boutique in Grenoble?

Charlotte: My main challenge was to figure out who my customers were going to be in this mountain and ski town! Are people really interested in new and different things that come from a place that they don’t know much about? Especially products that are not your typical commercial stuff! Then I put my trust in the quality of the products offered and I was able to position my business accordingly.

GL: What organisations did you find helpful in setting up your business?

Charlotte: I first presented my business plan to my bank (thank goodness for business school education!) then, I went to the Grenoble Chambre de Commerce et d’Industrie for advice on different legal stuff about setting up a business. I also went to see MCAE and they were really helpful because they provide advice from experts in business and entrepreneurship. After finding a suitable location I just went for it. The whole process took six months, from decision to opening!

GL: What has the reaction been from the Grenoble public?

Charlotte: Fantastic! I had vernissages for four days for the opening, from Tuesday to Friday, and each night there was a good crowd. People were pleasantly surprised even in my entourage; they did not expect to see the kind of things I’m selling. The neighbours are quite proud to have a beautiful boutique in their street. There has been very positive feedback and encouragement from a lot of people.

GL: What’s next for iTU Espace Design?

Charlotte: I would like to go further and organise for the young artists that I work with to come over and exchange with artists in Grenoble and vice versa. I would like to encourage cultural exchange, events and workshops between the French and Southern Africans. But I will have to see if there is interest on the French side first.

You can contact Charlotte Felix-Faure at:
iTU Espace Design
5 Rue Aubert Dubayet
38000 Grenoble
FRANCE
T. +33476472822
M. +33662701522
www.itu-designartisanal.com

Daniel Mathieu at Cavavin Grenoble St-Martin D’Heres

Grenoble Life talks to entrepreneur-sommelier Daniel Mathieu of Cavavin Grenoble St-Martin d’Hères about wine, setting up his business and tasting sessions in English.

Grenoble Life: Tell us about Cavavin Grenoble St-Martin D’Heres. When did you open and what can we find inside?

Daniel Mathieu: I opened the shop five months ago, in September. My goal was to build a special place, nice-looking (with wood, color, lights), where you can discover the world of wine in a friendly atmosphere. I have music all day, jazz every evening, and organize a free tasting every Friday and Saturday; my so-called “happy apéro”.

I offer 1,500 types of wine, Champagne, whisky: I have a lot of affordable vins de copains, starting at €3, and I am a specialist of Italian and organic wines (BIO). Most mportantly, I also organize wine tasting courses every Thursday evening, when we take the time to taste wines, talk about each winery, and try wine and food pairing.

GL: Tell us about your wine-tasting courses for English speakers. What made you decide to organize them?

Daniel: There are lots of foreign people who come to Grenoble for a few weeks/months and are not comfortable enough in French to attend a French speaking course. They are students, scientists, or often the wife or husband of somebody coming to Grenoble. I invite them to discover an important part of the French way of life: wine, and wine and food pairing!  By the way, the next “Wine tasting basics” evening is on Thursday March 10.

I also organize private wine tasting evenings in English, for companies that want to have a fun and “French” event for their international seminars, sales meetings, supplier congresses etc.

GL: Where/how did you learn the wine trade?

Daniel: I had been a wine enthusiast for years, and decided to go further and learn the job of sommelier, which I did in 2010, graduating from the wine university of Suze la Rousse, near Orange.

GL: You have changed your profession. Why?

Daniel: My first motivation was to become independent and create my own business, locally. Then I felt I would learn more, and have more fun by doing something completely different – I had been working in the car, IT and consumer electronics for 25 years – in an area I really enjoyed. That’s what drove my decision.

GL: Tell us about wine from this region – any good? Give us some recommendations.

Daniel: I really like wines from Vallée du Rhone and Savoie. Some of my preferred ones?  Montez for St Joseph/Condrieu/Côte Rôtie, Dupasquier for Roussette/Mondeuse; or Quenard for Chignin Bergeron from Savoie.

I discovered local-local wines (I mean wines from Grésivaudan) only a few months ago in a wine tasting event at the Millesime festival in Grenoble. I was particularly impressed – and decided to sell this wine in my shop – by the Mas du Bruchet in Meylan: it’s a fruity, tasty white wine, made from a local grape called Verdesse and vinified like a Bourgogne: perfect match with a white meat dish or a strong cheese. THE Grenoble wine to try!

GL: What do you think of New World wines: Californian, Australian etc? How do they compare to French wines in your opinion? (I’m British, so I’m neutral here!)

Daniel: Even though we have great wines in France – maybe some of the best ones – I have always been curious to discover wines from other countries when I was travelling a lot. There are some really nice wines from California, Australia, South Africa and Chile: they are often tastier than French wines; definitely worth trying. Talking about foreign wines, I am a real fan of Italian wines: they have unique local grapes, a perfect climate and some great wine-makers.

GL: What are some useful contacts and addresses for people wishing to set up a new business in Grenoble?

Daniel: I found the Chambre de Commerce is a very good source of contacts and training. Then your personal and professional network is key get additional contacts and free advice … and they are often your very important first customers!

See you soon for a wine tasting!
www.cavavin-grenoble-smh.fr

Employment Opportunities. Photo: The Cleveland Kid

Rebecca Skillman talks to Nathalie Reynaud, career transitions consultant and guest speaker for the Working Women’s Network of Grenoble on February 17th.

Rebecca Skillman: What is “career sustainability”?

Nathalie Reynaud: For me it’s about keeping ourselves employable over a whole career – and not relying on one employer to look after us. Everyone’s different, of course, and it depends on our personality, constraints and environment. But we can all develop a sense of responsibility. So, rather than being the victim in a hire-and-fire culture, we are in control of our destiny, working when and how we want to.

Rebecca: Is career sustainability a recent, crisis-related trend?

Nathalie: Not for me! Right from when I left school I chose broad-based studies which allowed me to have a lot of opportunities. I had a scientific background in research – image processing – and enjoyed the work in that field. But I realized the job didn’t take account of what I needed in terms of people contact. I was behind a computer too much and it began to have an effect on my health. So I said ok, time to stop. Having a dual nationality I decided to go to Canada, to experience a different cultural perspective. I found that I really enjoyed tutoring and training – seeing the sparkle in people’s eyes when they understand how to move forward and get what they want.

From Canada I went to Mexico for two years, then returned to France as I wanted to work again in a francophone country. From there I decided to go for an MBA in change management, using previous skills and at the same time moving forward. But what really interests me is seeing where people are at, where they want to go, what their needs are and how to get there. Initially, I found a role in information systems consulting. But I felt I was losing sight of my target – people – so I changed tack and took a role in HR consulting in India.

Rebecca: You’ve worked in a huge range of contexts and countries. What’s the lesson from that?

That if you want something enough, you can have it. In each country I found the job I wanted, in my chosen environment, the way I wanted it. Even in India – where I was an ex-pat wife and everyone told me I’d never find a job, I was the only wife who had a job!

Rebecca: What would you say to someone who is having difficulty finding their own route through life?

Nathalie: You need to start from yourself. Think about what you want, what your needs and priorities are, and your skills – especially the transferable ones. Rather than sending CVs at random and focusing on what your needs are – a job – try to be pro-active, thinking about what companies need and matching this need to what you can offer. It’s a mutual process. And the global recession makes it even more important – because it can otherwise be so easy to get into a depressed “I just need a job” state.

Rebecca: What can people expect to get from your presentation to the WWNG?

Nathalie: We will share experiences – whether it’s about being unemployed, or adapting to a changing work environment, or adapting to the shifting work pattern of a husband. In all cases I want people to leave with hope of finding what they want and a better idea of themselves: where they’re at, where they want to go and how to get there.

We will talk about our personal and professional projects, and whether we are aware of the relevant values, skills, behaviour, environment and benefits. I will give some hints about how to always develop our competencies, even if we are unemployed; and how to find/create our own job, if necessary. We’ll consider possible marketing tools, how to make sure we have the right people around us, and a strategy/action plan in place. I like the metaphor of a sportsman who has to plan … one competition after the other. Which competition are you targeting? Which will be the one that will carry glory for you? The target? In the long and short term? Planning a career is no different. We have to prepare, physically and mentally, and have the right equipment to win those competitions that life throws our way.

Nathalie Reynaud of Reynaud Consulting will be speaking to the WWNG on 17 February 2011. For more information on attending this program, contact the association at www.wwng.net.

Nathalie Reynaud

Françoise Lerond (left) and Anne Dénaire-Jégard

Françoise Lerond, founder of Confluences Consulting and member of the Working Women’s Network Grenoble (WWNG), talked recently with several members about the WWNG Professional Enrichment Program (PEP).

Françoise Lerond: Why did the WWNG create this program?

Kelly Rigotti, KR Consulting: When we started the PEP in 2007, we were looking for a way to help our members receive more support and guidance – either because they were new to the WWNG and wanted to become more comfortable with American style networking, or because they wanted help in figuring out goals or objectives. We wanted to create a short but complete program that would help them get started on the path of successful networking.

Sara Freitas-Maltaverne, SFM Traduction: Five years ago, three of us – Mickey Farrance (President of the WWNG), Kelly and I – wanted to have a special welcome for our new members. We wanted them to acquire skills to get the most out of networking, help them present themselves, and share their needs with others. To be able to do that, they have to have a clear idea of what they want to do, and what their professional goals are. The PEP was born as a series of three modules:  Know Yourself, Develop Your Goals, and Present Yourself Effectively.

Françoise: Who facilitates these PEP modules?

Kelly: We have had many different talented people leading the modules, all of the WWNG members. I myself have facilitated a number of times and learned something new from each experience.

Françoise: And things change. Often, we have to reassess what we want to do, set new goals and present ourselves differently, right?

Sara: Yes, and because we change facilitators regularly, who offer different perspectives and methodologies, people can attend PEP several times and get something new each time.

I had the chance to facilitate the “present yourself effectively” module last year and it was a great experience. I was able to share my experience with my fellow WWNG members. It was also for me an opportunity to refine the training modules I offer through my company.

Véronique Rostas, Polaris Consulting:  I fully agree. When I facilitated the “know yourself” module last year, I validated new tools I was planning to use with my clients. At the same time, participants got some methodology to start their change process. PEP participants are generally very open-minded. They know they want to change something but don’t necessarily have a crystal-clear idea of who they want to be later. My purpose is to give them a structure, so that they can go from their comfort zone to a learning zone, with a safety net. That’s a first step. Françoise, you “graduated” from the PEP last year and will facilitate this year, so you can give us your feedback too.

Françoise:  Sure! That’s the beauty of networking, what you give out, you get back, and it’s win-win! I joined the WWNG last year just in time to sign up for the PEP.  It’s definitely a good start to build the future we desire, set new goals and position ourselves. I was in the process of creating Confluences Consulting, and so acquiring skills for networking and for presenting myself effectively was of great help. And since then, I’m enjoying networking “American style”!

This year I will present the “develop your goals” module, and it is really great for me to have the opportunity to give back to the network. I will share my business and project management knowledge to help participants set goals, follow up and achieve them, with a structured approach, hands-on tools and of course networking in mind.

Anne and Barbara, you participated in last year’s PEP too.  How was your experience?

Anne Denarié-Jégard, ComCBizArt:  The PEP exercises were really helpful.  We worked both individually and in small groups, and the energy you get from other like-minded people is very motivating.  PEP and the people in it really helped me structure my objectives.

Barbara Barrett, Repérages Vélo:  When I enrolled in the PEP, I was in the process of “reinventing myself.” For me the program was a transforming experience and I’m quite grateful that I’ve been able to make positive changes in my life as a result. The sessions were well planned, and the presenters were very professional and knowledgeable. I am looking forward to the 2011 PEP, and highly recommend it!

Françoise: Thank you all for sharing your experience with WWNG and the PEP program. Mickey, as President of the Working Women’s Networking Group, you may want to add something?

Mickey Farrance, WWNG President: The PEP program has built on success since its beginnings five years ago. I’m delighted that it has provided such a positive experience for so many of our members, who have become enthusiastic and productive networkers. We collectively invite other professional women who want to refine and apply their networking skills to join the WWNG, and register for the PEP – it’s free to members.  Don’t delay – the 2011 PEP will be held on Feb 5 and we need to approve new membership applications before then.  Membership application forms are available from our website at http://www.wwng.net/become-a-member.

Françoise:   Each year, WWNG members – middle managers, executives, academics, consultants or entrepreneurs – hone their professional skills through the PEP and build valuable professional relationships.  I hope to see some of our Grenoble Life readers join us there.

“How much further?” A map to Café Mari

Grenoble Life’s Shonah Kennedy talks to British restaurateur Steffan Edwards about setting up Café Mari, changing dining habits and serving machin anglais to the French.

Clip clopping down to the end of the small Rue d’Alembert on a cold Friday night, on the way to our office Christmas party, I couldn’t help but think “what restaurant could possibly be here?” and more importantly, “how much further?”! But then I saw the beacon of light emanating from Café Mari, which was the pre-arranged venue for the aforementioned event. Then I entered and began to drink in the cosy place, and THEN I commenced eating! What a gastronomical delight this little place has – it just needed to be shared!

Shonah: When did you come to France/ Grenoble?

Steffan Edwards: I arrived in France in 2003 just in time for the heat wave in Aix-en-Provence. I stayed there for almost two years. When my ex-girlfriend fell pregnant for the second time we decided that it would be wiser to be closer to her family (she was born here in Grenoble), so more than five years ago we arrived in Grenoble.

Shonah: What is your history in the food industry?

Steffan: My first job was when I was 14 washing up in a pub on Sundays when they had a carvery. The chef was the stereotypically fat and jovial who loved to cook almost as much as he liked to eat! From him I learnt the most important thing about cooking – you have to love to cook or you will end up hating your job and as a result your food will suffer. While I was still at school I had many summer jobs in London hotels and also an internship at the Hilton in New Orleans. At the age of 18 I knew that I was going to cook professionally.

After dropping out of university – because of foolishly taking a management course rather than a cooking course – I found my first full time job as a commis in a restaurant called Le Petit Max which, while I was there, won the Eros award from the London Evening Standard as one of the top 10 restaurants in London.

After leaving there I chose to change jobs frequently – sometimes as much as four times a year – to try to learn as much as possible about all aspects of cooking. I did stints in high class restaurants – 3 star Michelin – and also in local family restaurants. Each chosen because I thought I would benefit from them. When I thought I could learn more elsewhere I left and started looking for the next challenge.

After six years of working like this I decided to settle down and stick at a job, so I started working for Mark Hix at Le Caprice in central London. I stayed in the company for nearly three years working my way up to sous chef and also working in the two other restaurants in the group – The Ivy and J. Sheekies.

After leaving Le Caprice I was approached by a friend to help him in his new bakery – Flour Power City – to make the pastries, help with the baking and also to sell the produce at the now thriving Borough Market. After one and a half years of baking I was keen to get back into a kitchen, so I worked at the Drapers Arms – a gastro pub in Islington which was voted gastro pub of the year by the Evening Standard in 2003. That was when I arrived in France and to Antoine Cote Cours in Aix-en-Provence.

Leaving Aix in 2005 I took some time off to take care of my new born son and at the same time I started looking for a restaurant to buy.  After being let down two times for the sale of two different restaurants I went back to full time work at Le Flagrant Delice in Grenoble. While working there I heard about the sale of a small café which would become Café Mari where I have now been for more than two years!

Shonah: Since you have been working here have you noticed any changes in trends/ palates/ peoples habits in relation to eating out?

Steffan: Some of the restaurants I have worked in have really suffered because of the recession, however in the café I have not really noticed the change, mainly because my prices are reasonable and people still like to enjoy a good lunch.

There has, however been a change in people’s palates with people starting to think more about their health – looking for the healthy option which is reflected in the menus we now see.

The consumption of alcohol has also dramatically reduced in the seven years since I have lived here. Gone are the days of two hour lunches with lots of wine to help wash down the food!

Shonah: Did you find it difficult to break into the “exclusive” French café market as a foreigner?

Steffan: It has always been a bit difficult to be accepted as a chef in France. There is still the stereotype that the British cannot cook and to convince the French otherwise is not easy. A typical example of this was when I put sticky toffee pudding on the menu. I had to bargain with my clients just for them to try it, but now when the same customers come to the café the first thing they say is: is the “machin anglais” still on the menu? It is my best selling dessert. (note from Shonah – and well worth the try – AMAZING dessert!)

Shonah: What is a “typical” meal at café Mari?

Steffan: There is no typical meal here. The plat du jour changes every day with dishes coming from France, Italy, the UK, India, China and even Thailand. There is a small menu – three starters, three mains and four desserts – which changes seasonally and has its foundations in classic bistro cooking with a slightly modern edge.

Shonah: Why did you open café Mari?

Steffan: I had always wanted to run my own restaurant even from my first time in a kitchen but I wanted something small to start with, which I could run by myself and have relatively small charges. Café Mari fitted the bill perfectly.

Shonah: How can people find you/ contact you?

Steffan: I am at 116 rue d’Alembert, 38000 Grenoble. Telephone: 04.76.96.29.55. Opening hours: Monday to Friday 7.30am to 3.00pm.

I also have a facebook page for the café – Steff Cafemari. I will start updating this more frequently.

Shonah: Can people organise private parties to hold at the café?

Steffan: I cater private parties for 10 to 24 people. Normally I will meet with the host of the party beforehand and we will discuss the style of food they would like, the budget etc. Then I send off some propositions and they choose the menu that they want, at the price they want.

Shonah: Any future plans for the café or expansion?

For the moment I have no concrete plans, but I would love to introduce the French to the idea of gastro pubs. I think the French already like pubs, but I have yet to see a pub serving food here and I am convinced it would work. Watch this space!

Pat Brans

Grenoble-based Pat Brans has published a book called Master the Moment, in which he shares the secrets of 50 leading CEOs on time management and workplace efficiency.

January is normally the time most people set themselves resolutions for the New Year but sadly it’s also the easiest time to break them. When the days are short and gloomy and everyone seems to be suffering from seasonal adjustment or at least a Really Bad Cold, it is not easy to keep your well-intentioned promises. However, if one of your goals for 2011 was to get yourself better organized and more efficient – it’s certainly one of mine – then Pat Brans‘s new book might make a good personal investment.

Visiting professor at Grenoble Graduate School of Business, Pat Brans provides corporate training on time management and personal efficiency. He has held senior positions with three large organizations (CSC, Hewlett-Packard, and Sybase) where he focused on applying technology to enhance workforce effectiveness. But don’t just take his word for it – Pat’s new book is the result of discussions with 50 leading CEOs, unveiling their tips for personal productivity.

Pat explains: “High achievers are not necessarily smarter or putting in more effort than those around them. But they do have different attitudes and are more careful how they use time. From their perspective they are moving at a comfortable pace. To the typical bystander, they are zipping past.

“It’s about knowing how to set goals and how to reach them. Too many people make a resolution to become more organised or to accomplish more, but then weeks later they see no difference. The problem is that they don’t internalise the ideas and turn them into habit. My book explores how you can turn powerful ideas into automatic behaviour. It provides a set of time management habits and a method you can use to make the changes you need to set you on the road to achieving your goals.”

Master The Moment features material from exclusive interviews with CEOs of 50 top companies and institutions including Curves, City of Grenoble , Columbia Sportswear, Southwest Airlines, University of Maryland , US Census Bureau, and Energizer Holdings. The ideas in the book are backed up with research by psychologists and physiologists in areas such as motivation, decision theory, procrastination, habit forming, and physical fitness.

Pat adds: “The value of Master the Moment is that each of the people included is highly successful, and each is in a position to observe hundreds of other people work. As such, this group has a unique vantage point from which to develop a well-founded opinion on what makes one person more effective than another.”

Not sure if you’re getting enough done in the time available to you? Take the quiz: www.bcs.org/books/timequiz

Take a look (includes contents, first chapter and index)

About the book:

Master the Moment: Fifty CEOs teach you the secrets of time management
Pat Brans, ISBN: 9781906124731, Format: Paperback
£12.95 Standard, €20.95 Euros, $21.95 US Dollars
BCS books are available to order from the online BCS Bookshop, all good bookshops and Turpin Distribution Services Ltd, Pegasus Drive, Stratton Business Park, Biggleswade, Beds,  SG18 8TQ, United Kingdom, +44 (0)1767 604951, enquiries to custserv@turpin-distribution.com

“5 min TOPS”, Marianne’s podcasts available on iTunes

Marianne Raynaud of Grenoble-based Quality Time ESL gives us an update on her new English as a foreign language resources for the teachers and students. 

I am currently producing three series of podcasts intended to help learners improve their speaking skills: “QualityTime-ESL Podcasts”, “Your English” and “5-Minute TOPs”. These podcasts are oral exercises that can be downloaded free of charge on the iTunes platform. My newest series “TOPs” (“Training with Oral Practice”) are based on quotes and well-known song lyrics. I am happy to report that these “5-Minute TOPs” have been cited on the iTunes platform in France in the category “nouveautés” under the heading “enseignement” and in the US in the category “What’s Hot” under “language courses”. All three series are currently ranked among the top one hundred foreign language audio podcasts in numerous countries. 

What is a podcast? 

I became interested in podcasts four years ago when I was looking for a way to brush up on my Spanish. I was amazed at all the wonderful resources available on the iTunes platform in a vast range of subjects. For readers unfamiliar with the term let me explain that the word “podcast” comes from pod, the acronym of “portable on demand”, and cast from “broadcast”. By downloading radio or television podcasts onto your computer and then transferring them to an iPod or a MP3 player, you can listen to or watch programs wherever you are and whenever you wish. You can be on the bus, in a train or standing in line at the supermarket and be listening to the “CBS Nightly News”, “2000 ans d’histoire” on France Inter or the language course “Notes in Spanish”, as was my case when I bought my first iPod. Today I am so enthusiastic about podcasts as an effective learning tool that I am conducting workshops on how to use podcasts in English language teaching. The positive emails I get from satisfied listeners who are progressing thanks to my podcasts encourage me to produce one or two new episodes every week. 

Go on a podcast spree 

If you are interested in this new way of accessing information just download the iTunes software, which is free, and then simply “browse” all the vast resources. You can scroll down from “podcasts” in the black toolbar on the top of the homepage and select the category you wish to sample. Or you can go to “advanced search” and define the type of podcast you are searching for. There are ranking lists in the right-hand column of many pages. Whenever you see “display all” (afficher tous), click on the button to get the complete list. Finally, at the very bottom of any page in small print you can find “explore” and get an alphabetical list of everything on iTunes including the podcasts. There is also a link “change country” in a column next to “explore” that lets see what music, films, and podcasts people are downloading in other countries. One important point: on iTunes music, films, TV series or programs and audiobooks require payment, whereas all podcasts can be downloaded free of charge. That is also the case in the section called iTunes U with audio and video recordings by well-known professors from different universities, institutes and academies across the world. 

The podcast system allows you to choose from a great diversity 

Personally, I recommend TED Talks for inspiring presentations by people who are really making a difference in the world and all the BBC programs. I subscribe to about ten series at a time including “CBS Nightly News” and “News in Slow Spanish”, which is excellent. I have just discovered “The History of Philosophy” with Peter Adamson from King’s College in London. Teachers often ask me which are the best podcasts for students. The fact is there are so many available that it is very difficult to choose “the best” ones. The advantage of the podcast system is that individuals can select the programs that suit them personally—what appeals to one person may not interest someone else. And a certain voice may be appealing to some and not to others. Using podcasts in teaching means students can choose what they wish to listen to and learn, which opens up totally new horizons. 

Sampling and subscribing 

When browsing you will see icons next to the titles and a button to subscribe (s’abonner). When you press on it, you will get the latest podcast of the series on your computer plus a list of all the other ones available in the series. You can then press on “get” to download certain episodes or on “get all” to have them all downloaded onto your computer. If you have subscribed, every time there is a new episode in the series it will be sent to you automatically. You can also just click on the title of the podcast or the icon and see the list of all the episodes. By clicking on any episode you can listen to it (or watch it) directly without downloading it—to get an idea of the content and the type of program. 

The theme of my own podcasts 

My own podcasts follow three different themes: “QualityTime-ESL Podcasts” for grammar training, “Your English” for vocabulary building and “5-Minute TOPs” for fun exercises with song lyrics and quotes. I use only English, as these exercises are intended for learners all over world. I would appreciate it if readers could recommend these podcasts to English teachers or to French people wishing to improve their speaking skills in English. They cost nothing—only the scripts require a minimal fee, but most listeners use only the audio files. Incidentally, when you stop listening to a series, the podcasts are no longer downloaded onto your computer, and you can delete them with a click of your mouse. 

To subscribe just type “Marianne Raynaud” 

To subscribe to my podcasts just type my name into the iTunes search box in the upper right-hand corner and then click on: “QualityTime-ESL Podcasts”, “Your English” and “5-Minute TOPs”. The more subscribers I get, the more motivated I feel to continue producing these podcasts. My goal is simply to get more people, young and old, up to a basic operational level in English. I have always believed you don’t need to know a great deal to be able to converse in a foreign language. What you do need is motivation and training like when practicing a sport. And we all know that communicating with people from different countries is a real joy. 

A few words about my book on DVD 

Of course, I do have a second less altruistic goal. I hope teachers will go to my website, read about QualityTime-ESL: The Digital Resource Book and purchase this book on a DVD with over 1,500 modifiable files in MSWord, PDF, PPT and audio formats (€29). I have written about my experiences as a teacher/coordinator at Grenoble-INP (Grenoble Institute of Technology) for 24 years, and I have included all the materials I developed for the different courses. As the files are customizable, teachers can easily adapt all the exercises and activities to their specific needs. I have also made a fifty-minute film “Scenes from an ESL Classroom” where you can see students working and performing using the materials from the book. This year I will continue conducting workshops for TESOL France and naturally I plan to go on listening to podcasts and producing more of my own.

John Evans

Shonah Kennedy interviews the eponymous founder of John Evans Anglais, Grenoble’s long-standing language school.

Who is John Evans? This was the question chorused at a TESOL event my collegues and I attended when we had to announce where we worked. This questioning of a company with such a positive reputation and which has been in the area for over 30 years surprised me, and prompted me to ask John to do an interview for Grenoble Life. It only took six months, but I am very happy that he finally said “yes”!  So, I’m extremely pleased to present the below interview with John Evans, of John Evans Anglais.

Shonah: How and when did John Evans get started?

John Evans: Everything got started in 1981 when I decided to resign from the school where I’d been working for four years  and simply set up in business as an independent, freelance teacher. It was only in 1991 that I hired my first full time teacher – who is still with me – and new teachers have been steadily joining us ever since and we now have a team of ten teachers.

Shonah: Why did you decide to go into business for yourself, rather than work for one of the other numerous schools in the area?

John: As I’d been working in a school for four years, I just felt that I’d gone as far as I could go and that the time was right for a change. I don’t remember having had a burning desire to be an entrepreneur but I did like the idea of being independent, choosing  the way I worked and the teaching methods I used and not having to be answerable to anybody – apart from my customers. On top of that, running a small business has given an extra dimension to my professional life and – as much as I enjoy teaching – I like the business side involving managing a team of teachers, maintaining our relationships with our customers and even the administrative side.

Shonah: Over the years you have been in business, what major changes have you seen in the industry?

John: In my opinion, the biggest change of all has been in the shift from working with private individuals to working more and more with professionals and companies. No language school today can survive if they don’t have a solid customer base among local industry and if they don’t provide the solutions that the professionals need.

Teaching English 30 years ago was very general and language based whereas today most courses have to be customized and adapted to the specific needs of each trainee or group of trainees. The result for the teacher is that they also need to understand how companies work.  However, it does provide for greater job interest when you find yourself working with people from all fields of industry and in different company departments.

The other major change on the teaching side has obviously been the arrival of new ways of language learning thanks to new or improved technology – telephone lessons, e-learning, computer based exercises and all the possibilities offered by the internet with podcasts etc.

On the purely business side of things, there has been a shift in power within companies themselves and we now find ourselves dealing more and more with purchasing departments rather than training departments. Purchasers are looking to find one language provider for their nationwide needs and that is why I’m now a member of Canspeak – a nationwide association of independent language schools. As a result we can provide our customers with a global solution while, at the same time, retaining our own identity.

Shonah: Who are your main clients?

John: We have very different clients ranging from large, international customers such as Becton Dickinson, Soitec, Avery Dennison, Rolls Royce and Alcan to medium-sized companies like Petzl and EFD or scientific research Institutes and also small companies or start ups like Spartoo.

Shonah: How can somebody contact you?

John: First of all, it’s easy enough to find out about us by looking at our website and anybody can get straight through to me at the office 04 76 48 22 35.  Whether they’re looking for training courses or a teaching post.

Shonah: What are the future plans for John Evans?

John: There are no predefined plans as such. We just try to keep on doing what we do best and to keep on giving our customers the best possible service. Until now, this has always proved to be a successful recipe.

Shonah: Do you have any advice for teachers starting out in the industry, or those that have been in the industry for some years, but need some inspiration?

John: I think the first thing I would tell any young teacher is to “be yourself”. Every teacher has a different personality and teaching style but I think it’s important to cultivate that rather than try to fit into a mould or do things that you are not comfortable with. Listen to your trainees and try to deliver what they want and expect and ask them for regular feedback so that you can constantly “fine-tune” your courses. Be interested in your trainees and try to motivate them as much as possible. You mustn’t forget that some trainees are not always happy to be having language lessons and the day somebody tells you that you are the one who has made language learning an enjoyable experience for them – it’s the best compliment anyone can pay you.

One final thing – don’t be afraid to make mistakes! We’ve all made them and we’ll all continue to make them but as long as we learn from them, that’s all that matters. It’s also important to remember that it’s impossible to make all of your customers happy all of the time and that your own teaching style will suit some people but not others.

Shonah: Any anecdotes to tell after so many years here and doing what you do?

John: When I look back on 30 years of teaching I think that the most rewarding part of it has been meeting people of all ages and from all walks of life. I’ve worked with people between 15 and 85, from every walk of life and with extremely diverse backgrounds. Many of the people I have worked with have become close, personal friends and it has meant that teaching is not just “a job” but a very rewarding and fulfilling experience.

Ayurveda massage

Grenoble Life talks to Karl Di Foggia about Ayurveda massage, his international background and getting started as a small business owner in Grenoble. 

Grenoble Life: What is Ayurveda and how does it differ from other kinds of massage? 

Karl Di Foggia: Ayurveda is a traditional Indian healing system. It comes from the sanskrit word ayu, meaning life and veda, meaning science. So ayurveda means the science of life. It is considered to be a holistic medical system, recognized as such by the World Health Organisation. We encounter ayurvedic clinics in countries such as India, the UK, the USA and Mexico. 

This system is based on prevention and takes into consideration the patient as a whole person at the level of body, mind and spirit. There are ayurveda textbooks that are over 5000 years old, and it is commonly admitted to be the world’s most ancient healing system. 

Ayurveda massages vary: full body massages with hot oils;  revigorating hand massages; head massages with warm oil, for flushing away stress; foot massages for improving sleep quality; pranic massage using breathing and the properties of crystals and minerals; deep massage using reflexology points all over the body … and many others to discover. 

GL: What are the health benefits of such massage? 

Karl: For prevention or in treatment for curative purposes, massages are commonly used in ayurveda. They are adapted to fit the patient’s ayurvedic profile and symptoms. They are specially designed to stimulate circulation of blood and lymph, give energy, enliven muscle tensions, detoxify the body, joints and organs, harmonize the five elements, as well as transmit the medicinal properties of plants cooked in sesame oil (tailam). It’s an efficient way of treating the body, making oneself feel united in body mind spirit, that is to say alive and happy. 

GL: Why do people come to you? 

Karl: Nowadays many people are starting to have ayurvedic treatment to discover an exotic form of relaxation through massage, and many get into it and come back regularly to embrace the full benefits. 

The motivation comes from different sources: stress at work, back pain, sciatica, poor digestion, depression, headeaches, need for relaxation or simply to discover. It can also be part of a personally designed programme following a session to determine your ayurvedic constitution and offer personalized health and dietary advice. 

GL: Who are your clients? 

Karl: My clients are local and international, depending on the sites I am working for. At the Spa at Chateau de la Commanderie, I have both business and private clients from both France and Switzerland, Germany, Belgium and England. 

For Hewlett Packard it’s about the same mix, with a broad spectrum of people. And at my offices in Eybens or Meylan, mostly locals from Grenoble and around. 

GL: Tell us about your background – when and why did you come to Grenoble? 

Karl: I was actually born and raised in Grenoble and the Alps. Although I lived in Alpe d’Huez for my first seven years, my family later moved to Seyssinet and we stayed there throughout my childhood. I moved away later on to finish my studies in England, and graduated with an MBA in engineering management. After two years missing the sun, I then settled down in Spain for a couple of years for my first job as an export salesman. After four years abroad, I needed to come back to my family and friends and I changed my career in order to work with people, as a psycho-corporal therapist. I’ve been back in Grenoble for 10 years now. 

My first experience with ayurveda was in 1997 after a trek in Kashmir, we had a rest in a beautiful place in the Himalayas with hot termal water and ayurvedic massages, lovely! 

I graduated as an ayurvedic therapist in 2004, and constantly refine my understanding of it through books, training, and sharing with other practitioners. I’ve also been doing yoga, which is another part of ayurveda. Since last year I have been sharing my passion for ayurvedic massage through training sessions. 

GL: What can people do to learn more about Ayurvedic massage or train in this method? 

Karl: To learn more about ayurvedic massage you can start with web research, texts, books and videos. You could visit my website and find the links page with selected videos on ayurvedic massages.

I am also giving training sessions in the ayurvedic massage ‘Abyangha’ in Meylan, a 3-hour session all year long on a forthnightly basis. Or over a set of seven weekends divided into themes such as back, neck and arms; legs and feet; head and face … from November to July. More info on my website.

GL: How did you set up your own business? Which organisations did you find useful in helping you set up? 

Karl: I chose to be independent under the auto-entrepreneur status. To choose the best legal status I got advice from Chambre de Commerce de l’Isere and personnal sessions with a specialist in company-creation through Pole Emploi. 

I’ve also heard that ADIE would be helpful for small businesses needing finance. 

GL: What do you love about Grenoble? 

Karl: Not the city as itself – although it still remains at a human level (the flattest city in France, people say), you cross the centre in a 15-minute walk – but the surroundings. I mean the fact that you can escape to a lovely place in the mountains in a short car drive.

Sarah Setton

Grenoble Life talks to Sarah Setton about Feng Shui and Traditional Chinese Medicine ahead of an open evening at Les Sources wellness center in Meylan on Friday November 26.

Grenoble Life: Who are you and what do you do?

Sarah Setton: I’m an American who’s lived in France for the past 20 years. Professionally, I’m a practitioner of Feng Shui (a technique that improves and optimizes the impact of your environment on your quality of life) and Traditional Chinese Medicine (TCM), meaning I care for my patients using acupuncture, massage and herbal therapies. Globally, I help places and people heal.

GL: Where do you come from originally and why did you come to France.

Sarah: I’m from the east coast of the United States, I was born in New Jersey, grew up in Delaware and went to university in Virginia.  Most recently, I lived in Philadelphia before moving to France to follow my sweetheart, who was French.

GL: Tell us about Les Sources: what are the different services offered and how did it come into existence?

Sarah: Les Sources is a wellness center in Meylan that I helped create three and a half years ago with a few friends who also practice Chinese Medicine. We imagined a locale where different sorts of practitioners could share their passion for alternative therapies and practice their different techniques. When we undertook the project, there weren’t really any wellness centers in the region, but within six months or so, a few others had sprung up. 

At present we have around 30 practitioners and teachers at the center. There are a few ‘classic’ therapists including an orthoptiste (vision therapist), a kinestherapeute (physical therapist), psychotherapists and two nurses who specialize in wound management. There are also less well-known disciplines like lithotherapy (therapy with stones), reflexology plantaire (foot massage), kinesiology (working with the bodies subtle energies), shiatsu, naturopathy, sophrology and various sorts of well-being massage including Californian, Ayurvedic, and Balinese massage. Not to forget Traditional Chinese Medicine and Feng Shui!

I’m really excited that an esthetician recently joined us from a well know local spa. I think her presence is extremely complementary to the other services and opens up other possibilities for feeling good about oneself and moving toward improved physical and emotional health. 

In addition to the therapists practicing at Les Sources, there are weekly classes in our Great Room on the second floor.  This year the courses include Yoga, Tai Ji and Qi Gong (Have you seen images of lots Chinese all following the same choreography in a park?  That’s what we’re talking about here!), Do-in (auto-massage for relaxation), Ayurvedic massage, and MLC (Method de Liberation des Cuirasses, a very gentle and effective way of un-tying deep, chronic physical/emotional tensions.)

Starting in January, there will be monthly conferences on different health related topics. For instance on January 21st. I’m participating in a roundtable on nutrition and health with a naturopath and a practitioner of Ayurvedic medicine. We’ll be discussing the impact of how we eat from the three different perspectives, and then we’ll be taking questions from the audience.  It should be very interesting, and perhaps useful after the holidays! 

Finally, there are evening and weekend workshops throughout the year. The topics are extremely varied, but to give a few examples, we’ve hosted workshops in Indian and African Dance, Meditation techniques, Yoga, therapeutic singing, astrology, sophrology, Tai Ji and Qi Gong, Tantra, Raising one’s personal energy level….the list goes on!

GL: When and where did you learn about Chinese medecine and Feng Shui?

Sarah: I did all my studies on ‘subjects Chinese’ here in France, at Feng Shui France in Paris, and at the CEDRE in Valance for the TCM. I was fortunate that when I moved to France. Those things I did professionally in the US were no longer open to me, and I had to recreate myself.  At the time it didn’t seem like much of a gift, but in retrospect, I realize how lucky I was! I was obliged to re-examine who I was and in doing so, I realized I wanted to help people in a very hands-on way. 

I ‘fell’ into the Feng Shui when my mother left me a book on the subject. I was intrigued by this technique that claimed to change the quality of ones’ life by ‘rearranging the furniture’ (It’s MUCH more complicated than that, but I didn’t realize that at the time!). After some experimentation, I realized it really worked  (I was amazed!) and I sought out a teacher to help me learn more. I was lucky to find a serious, three year long practitioner training course and I enrolled. 

After getting my practitioner diploma and practicing for a while, I realized the majority of my clients had health problems. With Feng Shui it’s possible to improve a global situation that leads to poor health and other difficulties, but it’s less effective than working directly with the person to improve their well-being. That’s when I decided to become a practitioner of TCM as well. I’ve now been practicing Feng Shui for 15 years now, and Traditional Chinese Medicine for seven. I’m very fortunate to wake up every morning and be excited about what the day holds in store for me!

GL: Tell us about your open evening on November 26th.

Sarah: The practitioners and teachers at Les Sources have organized an ‘Open House’ evening to give people the opportunity to meet everyone, see the center and perhaps learn about unfamiliar therapies. It starts at 17.00 on Friday November 26, and finishes at 21.00. There will even be a few mini-workshops offered in the great room from 18.00 to 20.00 to entice people to try the various techniques offered by the teachers! There will be ample time for people to meet the various practitioners and at the end of the evening there will be an informal moment with refreshments. The event is open to everyone and there is no set starting time, people can come and go as they please.

GL: What do you love about Grenoble?

Sarah: I love the museum of art, walking up to the Bastille, Cabaret Frappe!  Grenoble is a cozy city blessed with an extraordinary environment. It’s a pleasure just to look around when I’m in the tram and discover the lovely details in the buildings or to watch the mountains come alive at any given season as the light and shadows change the scenery.

GL: If there are questions about the Open House evening, how can our readers get more information?

Sarah: They can call me at 06 72 99 52 00. We are creating a website for the Les Sources, but it isn’t yet a reality. In a few month’s time though, if you look up Les Sources à Meylan on the internet, you should be able to read about all our activities!

Véronique Rostas. Photo: Gilles Galoyer, studio Jamaisvu

Véronique Rostas will be facilitating the Working Women’s Network of Grenoble (WWNG)’s upcoming seminar, Exploding the Myth of Cultural Stereotypes, on 27 November. She talks to Rebecca Skillman about her background in management development, and how the seminar is relevant for all of us who have chosen to live or work in another country.

Rebecca: Véronique, how did you first get into working with cultural awareness?

Véronique Rostas: Ever since my Masters – which I did in England – I have been aware of the cultural differences between countries. I arrived in the English university system and found that my French grande école background didn’t mean a thing to anyone. So I was left to my own devices, navigating the system. This gave me an opportunity to reflect on how every country has its own value system and it triggered my interest in how different cultures work.

In the 1990s cross-cultural awareness wasn’t high on the agenda for most companies. But I was lucky to work for a company that was an early adaptor. I was asked to run a series of two-day courses on doing business with the French, to help companies across the UK, US and Netherlands to understand better how the French operated – and hence to increase their motivation to do business with the French. Running the courses was a big eye opener. I started to understand just why the French operate the way they do.

Rebecca: Will any one individual be a focus in the seminar?

Véronique: Yes, Fons Trompenaars, the “guru” of cultural awareness. I met him just after starting the training courses and found his seven-dimensional model a superb way of analyzing interactions. It does justice to a whole culture and is completely non-judgmental – it’s absolutely not about which country is better than another. We’ll be using this model during the seminar.

Rebecca: “Dimension” – what’s that?

Véronique: For example, “universalism versus particularism.” Big words but in fact pretty simple. Universalism means “There is a rule and it applies to everybody regardless of whether you are the President of the US or a farm worker”. Particularism means “It depends”, a favourite of the French! In other words, it can be applied in different ways depending on the situation – there are more exceptions than rules. It’s a fascinating way of looking at the world and I’m looking forward to sharing it with people during the seminar.

Rebecca: What will participants be doing during the seminar?

Véronique: I’ll need to do a bit of talking – to explain the dimensions – but most of the time we’ll be in groups of five or six working on case studies for each dimension, to really understand them. Then we’ll do role plays based on three or four dimensions.  It’s a very good way to internalize the dimensions. And the seminar will also be about using participants’ own experiences to gain insights into behaviours and situations. The group will be from many different countries, with a mix of “old hands” and “new bees”, so there’ll be a rich inter-cultural environment.

Rebecca: Why is this seminar relevant?

Véronique: The common theme – regardless of the country – is frustration, because living in a country means having to deal with the administration. Most of us arrive with assumptions about how a system works, and we’re usually wrong! So we get mad when the Préfecture official won’t answer our question because it isn’t his job, or because something simple requires a sequence of forms that send us in ever-diminishing circles. And that’s before we try something more complicated like setting up as a freelancer or letting out a bedroom on a B&B basis…!

Rebecca: Why do you think it will be worthwhile coming to the seminar?

Véronique: First of all participants will gain a better understanding of their own culture and their own personal style – because it’s only when we understand these that we can look at what separates us from how the average French person operates. At that point we can look at how to flex our cultural style so as to make the most of being here and in order to perform better at a personal level.

Rebecca: “Performing” sounds as though the seminar will be most useful for people in work situations?

Véronique: Yes, it is definitely relevant there, but also for anyone experiencing difficulties or frustration due to cultural differences. It will be useful both for those who have just arrived, or who have been banging their heads against a wall for years and want to operate more effectively. Knowing about Système D – the Alpha and Omega of the French system (Débrouille or démerde!) – will save time, frustration, energy and money…! It’s all about finding shortcuts, going around the system. That’s why France doesn’t come to a standstill!

The seminar will help people make sense of what’s happening on a daily basis. You can then either say “I’ll play with the system”, or go around it because then I’ll get what I want. So rather than waste time arguing with the guy, you say “ok I’ll come back later” – and find another way.

Rebecca: When, where and how much is the seminar, and how can I book?

Véronique:  The seminar will take place on 27 November 2010 from 9h to 17h, at Novotel, Place Robert Schuman (next to the Grenoble Ecole de Management). It will cost €45 for WWNG members and €85 for non-members. This includes the full-day seminar, lunch with the group, and two coffee breaks. You can register and pay online here.

Véronique Rostas created Polaris Consulting in 2010. She now works as a coach, offering management and organizational development, and multicultural and performance management, to a variety of clients working with organizational change. 

Guida Bulba: Corps & Voix

Grenoble Life’s Shonah Kennedy meets Guida Bulha of Corps et Voix, a trainer and consultant in oral communication.

As a teacher I have the privilege to meet a vast array of people.  I am constantly amazed, entertained and, more often than not, pleasantly surprised.  One of the people I had the pleasure of meeting was Guida Bulha of Corps et Voix.  Below Guida explains what she does, how she does it and what benefit it could be for you.

Shonah: How do you describe what you do?

Guida Bulha: Well, I am a trainer and a consultant in the oral communication area – working the body and the voice.

Shonah: What does the process do for people?

Guida: This helps people to speak with greater confidence and conviction, and communicate more effectively in both business and social environments.

Shonah: What have been some benefits for past clients?

Guida: To develop their self-esteem has permitted some of them to find new customers.  For some public speaking with more confidence and for others to find jobs, etc.

Put simply: to develop their skills in their professional field.

Shonah: How did you start in your business? What is your background?

Guida: I began my career as a language teacher and translator; after that, I worked in several companies. Today I bring together my experience in international business, communication and marketing, and my experience in the voice field.

Guida Bulha working with a client

Shonah: When did you start doing this line of work and why?

Guida: I started in April 2008. More than ten years ago, I participated in a vocal workshop. There, I discovered that the voice – my passion – was much more than a simple emission of sounds. The voice is “something” fragile and powerful. It was a great surprise for me. Therefore, I decided to push my discovery further and I undertook training in this area.

Shonah: What is the link with workshops or training sessions – such as public speaking, telephone interactions, front-line workers, sales, team building – and the body and the voice?

Guida: People who work in these areas use their voices to communicate.  You know, the most important part when you communicate is the non-verbal language, and that the voice is embodied in … the body. To equilibrate these three parts of communication. I mean; the body, the voice and the word, are fundamental. If you want to be heard and understood.

Shonah: How long have you been in Grenoble?

Guida: I have been here for 19 years. I saw the mountains and I fell in love.

Shonah: How do you help people to help themselves?

Guida: I help them to find – or to be conscious – that they have in themselves the resources to communicate. I accompany people to find the confidence in themselves.

Shonah: What are your plans for the future? 

Guida:  Well, I want to develop in other directions. I think particularly in the English speaking community. I want to propose to them workshops and training sessions to improve French or to improve their skills in public speaking or other themes. In French or in English. It is also possible to work the voice to sing or to speak. Just to find the pleasure to be confident.

Shonah: Thanks so much to Guida.  If you would like to contact Guida for further information you can do so through her website at Guida Bulha Corps et Voix.

Guida Bulha in action

Thierry Grange

Grenoble Life talked to Thierry Grange, Dean & Director of Grenoble Ecole de Management, about educational reform, shaping the future of Grenoble, and designing and building motorcycles.

Grenoble Life: What is your role at the Grenoble Ecole de Management and what does this involve?

Thierry Grange: My role is to provide human and financial resources to deploy properly our mission which is to contribute to companies’ performance by providing skills and knowledge. It implies structuring academic activity to set goals and to control their execution.

GL: Tell us about your experience in Africa and Asia . How did your time working in developing countries inform your later decision-making and career choices?

Thierry: I was working as a project manager for setting up industrial facilities – steel work, paper mills, and cement plants – in emerging and developing countries. This has given me good experience in human resource management and in creating a capacity to achieve goals.  I developed, in this first part of my professional career, my great interest for entrepreneurship. Probably, this is the reason why I accepted to work right from the start on the Grenoble Ecole de Management ‘project’.

GL: You once founded and ran a motorcycle manufacturer. What are some of the similarities between working in this environment and running a business school?

Thierry: The similarities are in the importance of the production process. A business school is about transforming brains from a student perspective to a professional perspective just as designing and producing motorcycles is a process of transformation – fortunately on a much less sophisticated ‘raw material’.

GL: In your opinion, how must the French higher education system develop to make itself more competitive?

Thierry: The French higher education system is undergoing a major reform which will transform its mission from public service towards contractual learning. This will involve carrying forward the universities’ contribution to the improvement of society and not only to the development of bright students.  

GL: What three professional achievements are you most proud of?

Thierry: I’m most proud to have contributed to the development of a business school that is now recognised as a European player. Another pride is to have had the chance to go to the end of my dream: designing and building motorcycles. Finally, I am very proud to have professionals that have worked with me for years and that still say hello to me every morning – human relations is the greatest achievement for me.

GL: How has the business environment changed in France since you co-founded Grenoble Ecole de Management, and how has the school contributed to this change?

Thierry: The business environment has definitely become more global, more competitive and offers more opportunities. Our school contributes to this evolution by accepting the rules of global competition and by teaching the necessary skills to create value within this new reality.

GL: How has the learning and training environment changed since the school was founded?

Thierry: The learning environment has changed by becoming more pro-active: students have good ideas on what they expect to learn and business schools have better knowledge of the specificities of corporate demand in terms of what professional profiles businesses require.

GL: How is the Grenoble Ecole de Management involved in changing the future of Grenoble ?

Thierry: Grenoble Ecole de Management is a leading institution in the world competition both in training and research and is contributing to the global visibility of the city. Grenoble Ecole de Management is one of the founders of the GIANT project, alongside Grenoble-INP, the CEA, ESRF, ILL and EMBL, that will greet an integrated campus combining industry, research and education in the Western part of the city. 

GL: What do you love about Grenoble ?

Thierry: The culture of proximity that helps anybody meet easily, if one is looking to improve professional achievements. It is a real collaborative spirit that is offered to everybody regardless of origin, position in hierarchy, age etc. You could call it natural diversity.

Judith Bouvard, Dean of Grenoble Graduate School of Business

Grenoble Life talks to Judith Bouvard, Dean of Grenoble Graduate School of Business, about her background, the changing business and training environment in France, and why students should consider coming to Grenoble.

Grenoble Life: Where do you come from originally?

Judith Bouvard: I was born in a small town near Manchester in the North of England. 

GL: Why did you come to Grenoble ?

Judith: When I left Manchester I went to live in Romans in the Drôme, to work in the luxury shoe industry. After a couple of years there I came to live in Grenoble to resume my studies.

GL: What kind of work did you first do on arrival in Grenoble ?

Judith: When I arrived in Grenoble at the same time as I was studying I was working part-time for a UK firm as a marketing consultant helping them to develop the market of protective clothing for building sites and road works. I then started to work in the training and continuing education business by doing some teaching and helping some French companies to set up in-house training courses.

Then I started working at ESC Grenoble – this was the name of the school before we became ‘Grenoble Ecole de Management (GEM)’. I was involved with the school right from the day it was founded and I was even a member of the entrance juries for the Grande Ecole program before the building was finished.

I started teaching at the school and little by little I increased my contributions by developing the international relations. Then, in 1995, I created the Master in International Business (MIB), which was the first international program to be offered by GEM. I really felt there was a niche market for such an Master in Management program taught in English in Grenoble.

I gradually introduced more international degree programs taught through the medium of English and continued to develop the portfolio of international programs until GGSB became one of the schools of GEM.     

Parallel to that I continued my studies on the Henley DBA program and also obtained a Postgraduate Diploma in Management Consultancy.

GL: What three professional achievements are you most proud of?

Judith: Developing a whole new international school from nothing and setting up all the programs; putting Grenoble on the map in international rankings, such as those of the prestigious Financial Times. I am also very proud of the careers and success stories of our graduates further to qualifications that I designed.

GL: Apart from the quality of the course programmes on offer at GGSB, why should potential students consider coming to Grenoble?

Judith: They should certainly consider coming for the dynamic nature of the city. It is easy to get by in Grenoble for non-French speakers. There is not a day that goes by without me hearing English on the street. However, most of our students become quite fluent in French rather rapidly as they experience true French culture. Our students are also sure to build a large international network of friends they can rely on in the future due to the fantastic diversity of the student population at GGSB.

GL: You have created partnerships between GGSB and schools around the world, including those in Iran and Saudi Arabia. As a woman, did you face any challenges in this respect?

Judith: The challenge was for me to actually challenge the pre-conceived ideas of what people had warned me about in advance. In those countries, people actually respect you for your intellect, status and qualifications regardless of your gender. Qualifications come above anything else and with more and more women gaining higher education degrees, the challenge for them is lessening. The other challenge was the dress code, but only from a comfort point of view. Wearing a head scarf when it is 40 degrees outside can be quite uncomfortable when you are not used to that!

GL: How has the business environment changed since you arrived in France, and how has GGSB contributed to this change?

Judith: Over the past 30 years, I have seen more international exchanges – both academic and corporate – and better means to conduct these exchanges, thanks to technology. Technology has definitely changed the way people do business. We can now work with different parts of the world without feeling that it is far away. For example I can be talking to a colleague in China or Singapore in the morning and to another colleague in Mexico in the evening. Of course the result is that the working day can be quite long!

At GGSB, we train qualified managers capable of working beyond national borders with a multitude of cultures and ethnic backgrounds. Our graduates are increasingly working in virtual teams spread over different countries. The contact with colleagues all around the world definitely adds a different dimension to business. 

GL: How has the learning and training environment changed?

Judith: We now have access to more information, thanks to the internet. What used to be called a ‘correspondence course’ is now called a ‘distance learning course’; technology has made learning more user-friendly. Furthermore, whereas years ago classes were made of one single nationality, the learning environment has become highly international, offering numerous opportunities for students.

Also the faculty members have become more like facilitators than lecturers. At GGSB gone are the days of long monologues by a lecture standing in front of the students. Now there is far more interaction and exchange between the lecturer and the students. Also I think that business schools have realised that it is important to have a good blend of lecturers with a more academic approach and business professionals who bring their work experience to the classroom.

GL: What is next for you and the school?

Judith: I’m very excited about our new Global Executive MBA that will begin in January 2011. This new course will run in eight different locations: Grenoble – Geneva – Moscow – London – New York – Singapore – New Delhi – Beijing, and is aimed at top managers who will travel to each location for specific courses and country case-studies.

This Global EMBA is the result of all the knowledge I’ve acquired over the years, after observing how companies function and their different needs. I’m also an AMBA auditor, so I’ve got to examine various programs, their pluses and minus.

I’m also preparing the future of GGSB when I will no longer be there to ensure the continuity of GGSB. I’m busy getting the right people in so the school will keep the same prestige and have the possibility of progressing. I’m proud as I see the next generation come in to be trained by GGSB. Often, children of those who I taught come to seek advice and are keen to live the same enriching experience at GGSB as their parents did.

Nicola Piroth at work and at play

Nicola Piroth is a play therapist with a private practice in Grenoble. She talks to Grenoble Life about creative approaches to psychotherapy, her international background and setting up a cabinet in France.

Grenoble Life: Tell us a little about your methodology.

Nicola Piroth: I practise as a play therapist, which means that I use a creative approach to psychotherapy. Play therapy recognises that children naturally use play as a creative form of self-expression and communication in order to grow and develop, as well as to address traumatic and painful issues from a safe distance. Children that are faced with distressing life events may not feel comfortable talking about their emotions, but through play therapy they can communicate and explore their feelings, learn skills and tools to heal their emotional pain.

In my cabinet, I mostly see children and adolescents in individual, regular play therapy sessions.  However, I also use another approach called filial therapy with some families. Using this alternative method I train parents to conduct individual play sessions – similar to play therapy but with their own children. This way of working can be so helpful when communication hasn’t been possible between parents and their children – for any number of reasons, but often simply because we don’t get any training to be parents even though it is quite possibly one of the hardest tasks we are faced with as adults. Children communicate through play – it is their innate language. By teaching parents the language of play, and how to use play therapeutically, the communication gap between parent and child can be closed.

Perhaps it is surprising, but I also use play therapy, and more specifically sandplay therapy, with adults. Using small trays of sand, clients sculpt the sand and position miniature objects and figurines to create scenes, worlds or designs that are expressions of their inner world. Sandplay therapy gives the client direct access to their internal self, allowing them to understand issues in a deeper way. As adults we often get stuck in certain situations or circular ways of thinking, and it is helpful to use a creative non-verbal tool to explore our inner workings, alongside more traditional dialogue.

GL: Does this methodology differ to established methods in France?

Nicola: As far as I know, traditionally, psychotherapy here has mostly been a verbal, intellectual process, perhaps based on a more medical model of psychiatry concerned with cause and effect. This relies mostly on talking things through. In play therapy we additionally use non-verbal, creative approaches that give space to the intuitive Self – the part of us that knows what it needs to heal, even if it can’t explain it. Experiencing our Self at this level allows us to integrate what we feel and what we know intellectually in order to move on.

Another aspect of the predominant model of psychotherapy in France is that it is still largely ‘adult’ led, with the doctor, psychiatrist or therapist seen as knowing more than the patient who is a passive recipient of the treatment.  In my own work, I believe it is essential to follow the client’s lead, to trust that – given a safe and accepting environment (as in child-centred play therapy) – children have within them the desire and strength to find their own way to heal and to grow.

This non-directive approach facilitates the development of self-responsibility, self-control, and appropriate self-esteem. It is my responsibility as the therapist to provide that safe and containing space in which the child can explore who they are, how they feel and ‘play out’ different solutions.  This also has larger implications regarding how I work with parents. I believe therapy must be a collaborative effort. For the child to have the safe space in my office is one thing, but regular meetings between the parents and I give parents the support they need in order to be able to accompany their child on the journey towards growth and change.

GL: Who comes to you and what are some of the reasons why?

Nicola: I see clients between one and 100 years of age … Traditionally play therapy was developed to work with the specific needs of 2–12 year olds, but I practise a more general creative psychotherapy that I feel applies to all of us…

Why do people seek psychotherapy for themselves or for their children? It’s a very big question that has as many answers as there are people in therapy… adults come to work on existential issues, difficult life experiences (such as divorce, a loss, or adapting to a new country), or to further their personal development. Children and adolescents are referred for equally diverse reasons, for example, their parents have noticed low self-esteem, depression, or the development of challenging behaviours at home or at school. Perhaps the family or child has recently undergone a traumatic experience – ranging from maltreatment to moving homes, the birth of a sibling, long-term illness and hospitalisation, adoption, bullying … to name but a few.

Yet other children have difficulties ‘fitting in’ (whatever that means!), struggle at school, or have been diagnosed with developmental difficulties that require a little extra help to develop their sometimes hidden potential.  Play therapy is useful for a whole range of emotionally-based problems of behaviour and adjustment.

GL: Are these reasons different in any way to those you have encountered working in other countries?

Nicola: Regarding my work with children, I would say that generally the reasons are the same here – parents come because they are worried about their children –  and though the way I work using play is unknown in France, it attracts a lot of people looking for a more child-centred approach. International families often come to the cabinet when they feel misunderstood or judged by more traditional French therapists who might be unfamiliar with different child rearing and cultural practises (for example long-term breastfeeding or co-sleeping), or the challenges facing  multi-cultural families.

I certainly do not pretend to understand the cultural background of all of the families I work with, but through my own personal experience, I am aware of some of the daily struggles one faces just trying to adapt to something as potentially stressful as a new school system …

GL: Where do you come from and where did you train as a therapist?

Nicola: That’s not such an easy question for me to answer… I was born in Germany to German parents, and have since lived in six different countries across four continents. I originally trained as a psychologist specialising in child development in the UK, but after a short career in a major child and adolescent psychiatry unit in London conducting psychological research I decided to train as a play therapist.

I think I realised that I am much better suited at playing Peter Pan with four year olds than at establishing a diagnosis or quantifying human experience in order to plug the results into a computer for analysis.  Don’t get me wrong, I respect and value psychometric testing when it’s necessary and well-carried out by a sensitive psychologist – but those are not my skills and no longer the approach I practise. My training as a psychologist remains extremely useful to me and it definitely informs my work, but I have tried to move away from ‘putting problems in boxes’ to working and thinking problems ‘out of the box’.

GL: What languages do you work in and why?

Nicola: I work using the languages I am fluent in – that is English, German and French.

GL: Why did you come to Grenoble?                   

Nicola: Our move from the USA to Grenoble was not an easy one for me – I loved living in California, but at that time it was necessary for our family to return to Europe. Luckily we were able to settle in Grenoble since it’s so central in this fantastic mix that is Europe.

GL: What difficulties, if any, did you have in setting up your cabinet in Grenoble?

Nicola: Perhaps the biggest hurdle for me was that play therapy didn’t exist here – at all. There wasn’t even a French translation for it, so I made up my own, la Thérapie par le Jeu. I am affiliated and registered with several international play therapy associations – but none of my foreign qualifications were recognised in France. Coupled with an attitude I frequently encounter here of “no one’s every done that before, so surely there is no point changing things by trying something new now….” I took a risk setting up my practise without any professional network.  And now, of course, that the cabinet is up and running, the French reaction is extremely positive and open minded with reactions such as “why don’t you train people here”!

GL: What advice would you give people setting up their own businesses/private practices in France?

Nicola: I’m not sure about giving advice, other than don’t be put off by all the scary looking forms and impressive civil servants. It does sometimes feel like everyone is trying to dissuade you from even trying, either by piling useless and endless paperwork at you or by sounding generally negative and complicated about relatively straightforward business. But if you have enough time to stand in queues and patiently rephrase your question for the third time, often that very same administration (like the URSSAF) can actually be a goldmine of information. France really is ready for some innovative business ideas, if you can just navigate and bully your way through the system.

URSSAF - another elegant French acronym

Patrick Owen shares his experience starting an English teaching business, becoming an Auto-entrepreneur and dealing with France’s particular administrative complexity and love of acronyms.  

So as I come to the end of my ACCRE, I’ve contacted the URSSAF who told me to contact the APCE.  I also contacted the RSI and the CIPAV but had no response.  Therefore I sent an email to the CNAVPL.  I must, also, remember to send my annual report to the DRTEPF.  If all of this sounds like double Dutch, welcome to my world, since I started my own business.  I knew the French administration loved acronyms having lived in France for eight years, dealing with the CAF, EDF, GDF, etc.  However, when I set up my own company I entered a whole new ball game. 

After working in various language schools I decided to work for myself.  Everyone warned me against it; “It’s really complicated,” and, “The charges are really high,” were just two of the comments I heard.  It is amazing that France has so many small businesses, when you hear all the negative reactions.  In the beginning, I wasn’t sure what type of business to create with various projects in mind.  However, I soon discovered that in France, once you have trained to do one thing changing direction is not easy. Changing careers involves financial and time investments that I did not have.  I therefore decided to set up a language teaching business, since this was what I knew best. 

Now, it might be useful to explain why I had decided to set up my own business.  Many language schools will employ teachers on freelance contracts, as I had discovered during my first year in France.  The problem is that to work for a business school or university, where the better pay rates are, you need a principal employer.  In addition, for a reason that I can only speculate at, few employers are willing to sign the paper agreeing to be your principal employer.  There are two solutions: one is to use a société de portage, the other is to be your own employer.  The société de portage acts as your employer, in the sense that they take care of all the administrative paperwork, of course for this service they take a fee.  My feeling was that the fee charged didn’t really justify the work involved,  I therefore decided to set up for myself. 

I attended an event held by my local Chamber of Commerce, which didn’t turn out to be much help.  I was unable to get answers to my questions and, as I was not setting up a commercial activity, they were not the right people to ask.  In the end, it was internet forums that proved to be the most help.  I typed my questions into Google and sifted through the responses.  It was here that I learnt I would have to see the URSSAF.  They seem to be the organisation that catches the companies who are not commercial or tradesmen.  I also discovered that provided I didn’t earn too much and didn’t employ anyone else, the process was fairly simple. 

I printed a form on the internet and headed for the URSSAF.  I had been told I didn’t need an appointment.  This worried me slightly, as I had experienced the queues at the Social Security and the Prefecture.  I was pleasantly surprised to be received within ten minutes of my arrival by a pleasant and helpful adviser.  She rapidly entered my details and answered my questions, in less than an hour I was in business, literally.  She offered me a free appointment with an accountant and, best of all, showed me I was eligible for a dispensation of social taxes for one year.  I left the URSSAF with a whole different image of the French administration. 

The dispensation for one year is important and a big helping hand.  Normally a company’s charges are fixed for the first and second years.  Then the third year’s charges are calculated on the real income of the second year.  The problem is that, although, the first year’s charges are relatively light, in the second they double and this kills a lot of small businesses.  Now, certain categories of business creators, the unemployed for example, can ask for a first year free of charges.  I qualified because, although I resigned, I had been looking after my kids one day a week and received income support.  This taught me that you have to read everything because there is often an advantageous exception which you may not always be told about. 

While surfing the internet, I also discovered that if I wanted to teach in companies I would need to make a déclaration d’activité with the DRTEFP (Direction Régionale du Travail, de l’Emploi et de la Formation Professionnelle).  In France, companies are obliged to pay a tax towards the training of their employees.  This tax is often collected by organisations which manage the training funds.  These organisations will only accept training courses run by companies who have made the declaration.  Many people wrongly refer to it as an agreement, however the DRTEFP are very strict in their literature that it is not an agreement from the state, merely a declaration.  

I discovered that with the right documentation, a curriculum vitae, a casier judiciaire vierge (a document you can order online showing you have never committed a crime), and your first training contract the procedure was straightforward.  It is the contract which can be a little complicated, if you haven’t got a declaration number how can you sign a contract?  I got around this problem by noting that my declaration was being processed, and offering my first client a clause whereby if I didn’t get the number the contract was null and void. 

I treated starting my business rather as a challenge and as time went on it became a puzzle, for which I was never sure I had all the pieces.  To be honest I enjoyed pitting myself against the French administration and proving those who said it would be hard to do wrong.  It must be said that I chose the simplest possible structure and being a teacher, who teaches in companies, I have very few overheads. 

It is worth mentioning in conclusion that a law was passed in 2008 making it even easier for freelance teachers.  The status of Auto-entrepreneur is designed for people who may have multiple employers as well as working for themselves.  The process of setting up is very simple and can even be done online.  The real boost however comes in terms of charges and tax.  The Auto-entrepreneur can choose to declare his turnover each month or trimester.  The social charges and tax are calculated based on what he declares and paid immediately.  This avoids the nasty bills arriving one year after a good year.  It also means that if you have a month with no income you pay nothing.  This regime is much more sensible for someone like me. 

Unfortunately, and here is the downside of my experience, getting information about this new status has been hard.  I have read the law and the Auto-entrepreneur’s handbook.  As a sole trader I can ask to benefit from the same regime, and I have done so which brings us back to the beginning of the article.  The acronyms are all the people I have contacted to ask for help changing my status.  

On the whole my experience has been positive; the principal problem has been people.  Everything one needs to know is on the internet.  When dealing with employees of the various administrations it is a case of pot luck.  The first person I saw was excellent, others have been less so.  I once made the mistake of phoning on the day of a strike, my call was answered after prolonged ringing by a harassed and unhelpful lady.  I blame myself for this one, though, after three years in France I should have known you don’t phone the public service on strike days, I was lucky someone answered.  My advice is to be determined, do your research and treat the experience as fun, and you will be fine. 

Patrick Owen
www.englishcoach38.com
letter-from-france.blogspot.com

LEROY & SCARPA: neutral-toned, softly-chic faux-fur throws and pillows

Nearly one year on from their first meeting, Grenoble Life catches up with Kris Leroy, the American founder of Grenoble-based soft furnishings design company LEROY & SCARPA, France, previously Chic Throws.  

Grenoble Life: Why the name change? 

Kris Leroy: As Axelle and I are now associates, both managing the company and aiming to launch a luxury brand, we definitely needed to change the name for a fresh start. Chic Throws was also impossible to pronounce in French! I had originally had a direct e-commerce strategy for the business in place but realized that it was best to focus on my designs, our originality and leave the B2C to others more specialized. 

As most designers, it is important to keep your name in the frontlines and not hide behind a meaningless company name. We have invested in our new name/logo which I think reflects a more luxurious brand. 

GL: Who is Axelle? 

Kris: Axelle Scarpa and I used to work together at Ericsson Hewlett-Packard Telecommunications (EHPT) over 10 years ago. We have remained friends ever since and over lunch I’d told her my dream associate would be someone like her, an expert in supply chain management and purchasing. She was just finishing her tenth year at HP and was ready for a serious change in environment as well as an entrepreneurial challenge and quality of life improvement. She said, why don’t I come to work with you and I’d thought she’d had a bit too much wine at lunch …

Since April we’ve combined forces, and mutually thank each other for ‘our new life’. It’s great as we prioritize family time (i.e. working four days a week) however often meet online after hours to achieve our goals. We have moved our offices to a business park where our communications agency was located. It’s only 100m away from our last office but we have much better natural light (so I don’t have to go out on the roof to see the true fabric colors) and air conditioning! 

Kris Leroy and Axelle Scarpa

GL: What is there to do now that you’ve joined forces? 

Kris: We need to basically start all the business filings again in SARL format with the Chamber of Commerce and choose partners with whom we want to launch our new brand. (accountant, notaire, fabric suppliers, communications agency, etc.) You are only as good as your partners.

I am working on the new Winter 2010 collection for the first professional fair in Annecy in June. This will be the test for the B2B market where originality should prime over the traditional ‘mountain décor’ suppliers to ski areas in France, Switzerland and Italy. We are really targeting the chic boutiques in the ski areas in Megève, Chamonix, Courchevel, etc. and hope to ‘wow’ them with our new collection, for their international clients. I have spared no expense on the fabrics that come from top and unknown designers in France, Italy and the UK for the Courchevel Chic collection. 

Since the crise clients are craving color and that is what we will bring them as well as neutral-toned, softly-chic faux-fur throws and pillows (see top image).

GL: So you are ready to hit the market now? 

Kris: Now that Axelle is on board, I finally can focus on my added value which is sales and marketing. This past year has been spent getting our supply chain in place and prospecting both the B2B and B2C markets. I literally haven’t had a chance to really hit the pavement running with our collections. All sales have truly been through word of mouth. 

We just need to finish the website, the catalogue and the samples for each collection, photograph all and then I’m set to meet clients and take orders … Now that production is confirmed and we have about a two week lead time on production (better than our competitors who are importing from abroad), we can really stand out. 

Also, we need to perfect photography which is difficult to capture a large throw on a thumbnail-size photo and is quite a challenge for our internet resellers. We are currently testing photographers and have a great photo shoot in place that should all come together in May.

Leroy & Scarpa

GL: In terms of design are you comfortable in this new market? 

Kris: Axelle and I just came back from London where we attended the Kelly Hoppen school of design. This program really helped me fine-tune what I was designing to be in harmony with Kelly Hoppen’s style which caters to the same clientele. I have finally overcome my fear of neutral linens and can expertly decipher the difference in taupe and sand tones.

We have also joined forces with our communications agency and www.ateliermartinberger.com to create www.cocotte-design.com, which is a blog for girls who like to talk about girls in design. We are having loads of fun with this project that just launched last weekend and are meeting a lot of interesting people in design. 

GL: What has inspired the new collection? 

Kris: I have found three new fabric designers that are really in tune with my style and blend well with what we have already. I have also found a sculpture-designer that can make the buttons that I’ve been trying to find worldwide as a final touch to the collection. We will also be designing our own buttons as finishing touches with our new logo. 

As we are actively targeting the ski areas, we are using a lot of faux-fur in bright colors and neutral tones. We only use French and Belgian top-quality fabric and the result is an ultra-soft, emotional / sensual product. It’s not just a throw! 

We are also launching some furniture at the fair in June: plush, patchwork chairs and cube tables. 

We have been lucky as the press has sought us out and especially the new magazine ‘Cosy Mountain’ which is the first ski-area magazine for contemporary design. Once our packaging is complete with the new logo, we should have a four-page spread in their fall issue. 

GL: And then what? 

Kris: Once summer arrives, I need to start designing the Spring Collection for 2011 which will include outdoor fabrics (pillows, lounge covers, poufs, plush chairs). We also have lighter throws planned for cool evenings and brightly colored pillows to match. 

I am also working with a graffiti artist to design some eclectic throws for artsy and adolescent clients. I am inspired by Banksy’s wall art in the UK and hope to transfer others artists’ designs onto throws, headboards, etc. 

We are working on our first chic-boutique deal in London and then who know where outside of France … For the moment we will focus on our home-base and slowly branch out to Switzerland, Italy and other foreign markets. 

We do want to maintain a ‘boutique-brand’ and not sell to large department stores. The idea is to remain exclusive and maintain a smaller, very happy clientele.

Pat Brans

Grenoble-based Pat Brans is founder of the Master the Moment time-management method, giving speeches and training sessions at companies and organisations around the region and beyond. He tells Grenoble Life about his work, his background, and how to get a higher return on your efforts.

Grenoble Life: Tell us a little about your background

Pat Brans: I started my career as a software engineer. I also did some management. This was for four different startups in the Washington D.C. area. I then got into business consulting, and was director of a team of business consultants with CSC in Cologne, Germany. After three years there, I moved to Grenoble to work with HP, where I got more involved in business development, and eventually took charge of a set of solutions where we applied mobile technology to optimize workforce effectiveness. I was in charge of these solutions world wide. We called these offerings “mobile field sales and services”, because we mostly applied our solutions to help our customers make their sales and service forces more efficient. During this time, I wrote my first book called Mobilize Your Enterprise: Achieving Competitive Advantage through Wireless Technology.

I got to know a lot of people in the industry, and was offered a job with Sybase to manage strategic alliances across Europe. The software we sold was used for mobile applications, mostly applications geared towards worker productivity. I frequently gave talks on this subject at events from Dubai to Lisbon. And in dealing with the partners I managed, sometimes I had to give them ideas on how technology can make people do their work better and faster.

In summary, starting from my arrival in Grenoble twelve-and-a-half years ago, it gradually became very natural for me to talk about productivity.

GL: In a nutshell – what is the Master the Moment method and how was it developed?

PB: I have always been interested in understanding why some people get so much more done than others, and why those who get more done are actually less tired. Throughout my career, I tried to note who I thought was more personally effective, and I tried to learn from them. I kept mental notes on things like how to best run meetings, how to best participate in meetings, how to delegate, and how to be delegated to.

Coincidentally, my work life over the last twelve years has involved thinking of ways of making people more productive through the use of technology. I say “coincidentally”, because these two sets of ideas run along separate dimensions. Giving people tools to make them more efficient is a good idea, but it won’t make the order-of-magnitude difference you’ll get through rethinking your attitude towards goals, making the right choices about priorities, and overcoming the tendancy to procrastinate.

I read tons of books on time management and I read lots of psychology research papers, but this was all theory. And I never saw any approach to time management that was based on emperical data – in other words, going out and asking high achievers what they think. So I picked the set of people I thought have the most to say about time management. And when I use the “term time management”, I’m refering to anything and everything you can do with your time to make you more effective. What can you do to emulate the people who get a lot done without breaking a sweat?

The category of people I selected were CEOs of large corporations. I talked to fifty different CEOs of organisations with revenue of $2 billion on average. These people are themselves very effective – and equally as important, they are perfectly positioned to observe hundreds of other people and develop a well-founded opinion on why some people achieve more satisfaction than others.

Over the last 18 months I synthesised what I learned from the CEOs, what I got from psychology research, and what I learned from other books on time management. The result is Master The Moment, which is my methodology on time management. One of favorite aspects of MTM is that it aims to help people change habits. All the good ideas I got from my research mean nothing until the readers of my book, and the people who attend my training or seminars, integrate the ideas and make them habit.

In order to integrate an idea, you have to understand it, and you have to take it on freely – it can’t be forced upon you. I checked my work by talking this over with leading psychologists, such as Ed Deci and Roy Baumeister.

To change habits, it helps to have a visual reminder. Also the ability to change habits is something you can develop. My approach to developing good time management habits is taken from Benjamin Franklin and his approach to developing Thirteen Virtues. As a young man, Franklin listed 13 areas in which he would like to develop better habits. Every week he would work on one, finishing the list after 13 weeks, then starting over. He would carry around a notebook in which he would mark everytime he reverted to a bad habit in any of the thirteen areas – not just the area of focus for that week.

I have six steps to better time management. Each step is a category of habits. I have sheets I give students to allow them to track progress in each area. I ask them to focus on one step every week. The sheet serves as a visual reminder, which is very important in habit forming. I follow up with a phone call to each participant around two months after the training.

You’ll never achieve perfection, but if you can change one or two habits, you’ll make a lot of progress.

GL: Why do you think time management is such a big issue in the modern workplace?

PB: I think time management has always been important. Our ancestors were up against a lot of pressure – in most cases, much more pressure than we have to deal with today. Few of us have to deal with war, the death of our children, or hunger. Life is really easy, if you think about it.

I don’t want to minimise the issues people face today. But part of my training is around checking your attitude, and I think a lot of people have the attitude that their situation is really bad and that external forces are making them unhappy. You have to take responsibility for your situation and focus on the things you can change. The fact is, most of us in developed countries are pretty comfortable compared to 95% of the people who have ever walked the earth. I’m not a positive thinker, I’m just being realistic.

In today’s work environment, I see two groups. The first group sees work as a way to make a living – for these people, work is a burden and no fun. The second group is looking for self actualisation. They want to be somebody through their work.

It’s important to feel a sense of choice in what you do. If you feel like you have been coerced into doing something, you aren’t going to do a very good job, and you’ll feel deflated and tired. I don’t deny that we all have obligations, but the more effective people look to understand the reasons behind the obligations and as a result, they are able to integrate the activity. People who don’t understand why they have to do something, only introject the activity – it’s like swallowing something, but not digesting it.

So if you find yourself in the first group, try to find some meaning in what you do. Managing your attitude is probably the most powerful time management tool, and it’s one that people need to employ in today’s work environment.

GL: Do you believe that modern technology really has made us more efficient workers?

PB: Yes, of course. One danger though is that we get distracted. Studies have shown that people who try to do several things at once experience a dip in IQ. One study demonstrated that multitasking accounted for a bigger drop in IQ than smoking marijuana. Another study showed that if you are working on something then get distracted by a text message or a phone call, it takes you 20 minutes to get back into what you were doing 100%.

Just as you with any other tool, you need to look for ways of improving how you use technology tools. There’s always something you can do better.

GL: What are some of the risks associated with poor time management?

PB: Dissatisfaction. If you do a lot, but don’t notice that you’ve accomplished things, you won’t enjoy the satisfaction. Or if you just don’t do much, you’ll also feel frustrated. In either case, good time management techniques can enhance your life.

I don’t think people should aim to always be busy or to always be efficient. I tell people to obey natural laws. The first law is that you are a human being and you need to have fun, you need rest, and you need time off. Trying to get around those things is like trying to get around gravity. You can’t do it. You’ll eventually fall hard.

GL: Who have you spoken for and what feedback have you received?

PB: I’ve given training around Grenoble in both French and English, I’ve spoken at seminars, and I have a website. The feedback I get is that my method is different because it is a nice mix of powerful ideas and practical technique.

GL: As you are based in France, what differences can you observe between French company culture and that of your own or other countries?

PB: I think hierarchy is too important in French organizations. There’s not enough emphasis on creativity. Follow orders or you won’t fit in. This is a broad generalisation of course.

GL: How do you think  France compares to other nations in terms of work-life balance?

PB: I like the work-life balance in France. I think it’s more healthy than in the United States where the balance of power leans heavily towards employers, and employees have very little weight. In the United States we recognize the need for consumer groups to compensate for the power companies have over consumers, but we don’t apply this idea to the employer-employee relationship as I think we should.

People wind up working more hours in the United States, but I don’t think they’re more efficient.

GL: Do you offer events in French and English and is there a difference to how people of different nationalities respond to the method?

PB: I sometimes hear from the French that CEOs don’t know anything about time management, because all they do is delegate. Of course they do, and delegating is an important time management technique. You need to delegate down, sideways, and even up. In all cases, you’re asking somebody else to do something for you. The more the other person trusts you and understands the reasons behind you request, the better he or she will integrate the activity. If the other person feels a sense of choice in doing what you ask, you’ll get a better result.

GL: Asides from your speaking engagements you write for a number of publications: tell us what you write about and for whom.

PB: I also write for technology magazines about how to use mobile technology for workforce productivity. I write for three different publications: Mainframe Executive, British Computer Society and Mobile Enterprise Magazine.

GL: Tell us about some forthcoming events

PB: I will be hitting the American Chambers of Commerce in Lyon, Toulouse, and Strasbourg. Seminar dates and locations will be posted on my website. I will also be doing training in French through the chambers of commerce of different cities around here. I’m developing that now.

Aside from that, I provide training within companies.

SFM Traduction online

Sara Maltaverne, founder of SFM Traduction, a Grenoble-based translations and copywriting company. She shares with Grenoble Life her knowledge and advice about the translation business in the area.

Grenoble, where going international just comes naturally

The greater Grenoble area is home to some 450 foreign-owned businesses and is one of the French economy’s leading exporters. So, for many local businesses, enlisting the services of a translator—a potentially risky undertaking—is simply a fact of doing business across borders. But how do you know if the translations you’ve purchased do your product justice when you don’t understand the language? Worse, can you be sure that the translations won’t cause serious damage to your image or result in the costly duplication of work?

Whether you need the latest foreign market research to launch your product overseas or compelling marketing collateral to grab the attention of potential customers, a professional translator or interpreter is an invaluable ally. Remember: translators work with written documents (brochures, reports, correspondence), while interpreters communicate orally.

Here are a few things you can do to increase your chances of getting a successful translation—and your business’ chances of making it in today’s global marketplace.

Penny wise, pound foolish: bilingual does not equal translator

A Grenoble-based building management services provider needed an English version of its brochure for an upcoming trade fair. To save money, the company decided to assign the translation to its in-house staff. One of the gems produced: as an introduction to an excerpt of the company’s lengthy and prestigious client list (“quelques références” in French) the erstwhile translator—no doubt with the help of a French-English dictionary—came up with the translation “few references,” which is the exact opposite of what the brochure was trying to convey. Thanks to their savvy bilingual secretary, who sensed something just wasn’t right, this and other embarrassing bloopers were avoided when she called in a professional translator to check the brochure before going to print. However, in addition to the lost work time the company’s employees spent slogging through the translation, the firm had to pay a rush fee to have the brochure reviewed by a professional in time to get it to the printer.

How can you avoid falling into the same trap? By calling in a professional translator from the planning stages of your project and drawing up clear specifications.

The following three steps will help you get your translation project off to a good start

   1. Decide what needs to be done, when, and who is responsible for each stage. Everyone involved in the production process (from document authors to DTP) should be aware of the timeline and specifications. Put it all down in writing.

   2. Once you have determined your workflow and deadlines, you will need to choose a service provider. As a general rule, professional translators work into their native language only. Referrals from colleagues in your industry are a good place to begin your search, as are professional translators associations. In France, you can try the Société française des traducteurs online directory at www.sft.fr. The ideal translator has a track record both in your industry and with the type of document you need translated and can prove it by showing you examples of previous work.

   3. Once you have selected a service provider, check again to be sure the purpose of your translation is clear. Are you translating incoming texts that your business needs for information purposes only or outgoing material that will have an impact on how your company is perceived by customers? The quality you need—and the cost—will vary accordingly. Discuss this with your service provider and get all commitments in writing. You and your service provider should know and agree on who is responsible for each step in the translation process.

Still not sure you’re ready to cross the language barrier?

You can better prepare your business to go international by learning as much as you can about working with translators and interpreters before the pressure is on. Start with Translation: Getting it right, and Translation: Buying a non-commodity, free downloadable brochures endorsed by language industry professionals. Professional groups like the American Translators Association are also an invaluable source of information. Once you have the tools you need to take your business overseas, the sky’s the limit.

About SFM Traduction

Grenoble-based SFM Traduction was founded by Sara Maltaverne as a freelance translation business in January 2003. SFM Traduction is today a premium professional translation company specializing in creative, marketing, and financial translations and copywriting for high-profile corporate communications. You can learn more about the company and its services at www.sfmtraduction.com or blog with us at www.sfmtraduction.com/blog

Sara Maltaverne

Hélène Aubry

Hélène Aubry is a property finder specialised in helping potential home buyers in the purchasing process. She talks to us about her services, the housing market in the Grenoble area, her expat background and how she came to set up her own business.

I have created Adequacium, a property finding company whose main objective is to provide a complete and high-quality service to the real estate client.

The role of a Property Finder is to search your dream home, guide you through the purchasing process, help you with the paperwork and price negotiations, and provide you with all the services you need to settle down.  
Unlike a real estate agency, a Property Finder does not sell anything; we represent the buyer and work towards the client’s goal.

This kind of business has existed for over 15 years in Northern Europe and in the US, but it is still relatively unexplored in France. According to French law, being a Property Finder requires the same accreditations as real estate agents, such as a degree in law and real-estate studies or professional experience, an authorization from the police prefecture, and financial guarantees and insurance. I myself graduated in finance and real estate management from Grenoble University in 2007.

The main advantage of the Property Finding service is that by hiring a Property Finder, you will save time, secure the purchase process, save money in the negotiation, and overall undergo much less pressure. The service is for many different kinds of people, be it someone searching for a family home, a holiday residence, a plot of land, an off-plan investment or even a professional looking for commercial premises. Living far away is not an issue, as someone is working for you in your future home town. Another advantage is that a Property Finder investigates the whole market process for you: real-estate agencies, private owners, notaries, property developers and their own private network.

In order to better explain what I offer to my clients, here is a step-by-step description of the process:

• During a private interview with the client, I get their detailed requirements and wishes: what kind of home are they looking for, where, and what their budget is.
• I search the ads on the internet, in newspapers, and make use of my network, process and tools in order to find the house or apartment that fits as closely as possible the buyers’ requirements.
• I shortlist to a pre-selection, visit the properties and produce a detailed report with photos,  positive and negative points about the property, and send it by email to the client. I also check the property’s area, for items such as shops, schools, communication facilities, etc.
• When the client has selected some of the properties presented to them, I plan and organize the visits.
• Finally, once a decision to buy has been taken, I negotiate the price with the vendor.
• I will then accompany the buyer during the whole process until he signs the deed of sale before the notary.
• I can also provide other services in order to help the customer and his or her family settle down.
• I have been building my website, and you will be able to find more information on it soon, before the end of February I hope.

The reason why I have created such a business is mainly because I had been an expat in California for about five years, and I know how difficult it can be to find a house for your family when you arrive in a new country. You don’t know where the nice, friendly places to live are, the market and price levels, the real estate agencies and their reputations, consumer-protecting laws, the process to purchase or to rent and the rules that may apply. Having a professional and local guide for all these tasks and questions really is a great relief.

I have lived in the Grenoble area for more than 30 years, mainly working as a project manager for a consulting company. From this first professional experience, I had the opportunity to collaborate with multinational companies in the Rhône Alpes region. This allowed me to create a good professional and personal network. I decided to create a new business on my own in 2005, and took classes at Grenoble University in finance and real estate. I graduated in 2007, started a business as a finance advisor in 2008 and then Adequacium in 2009.

The real estate field is not in very good shape compared to the period 2000–2007, but I would say recovery is around the corner. Prices rose too high during the boom (more than 100% for some properties) and the speculation kept going. The market needed to slow down. I do not believe that prices have stabilised yet, as there are still some properties that are overpriced. Vendors have been waiting to sell and buyers are still waiting to see prices go down. However, for those who need to change home, it is possible to find some good opportunities; we have negotiated prices down by 12% in some cases, something which was not possible even one year ago. It is also a good time to buy due to mortgage interest rates being fairly low with a risk of them climbing within a few months. We can say that the situation has been improving, so let’s be positive and start great projects in this year 2010.

Telephone: 06 42 58 09 08

Rebecca Skillman at work

Rebecca Skillman practices shiatsu from her home near Uriage and also in a well-being centre in Meylan. From the UK originally, she did her practitioner training in Bristol before moving to France at the end of 2004. Grenoble Life wanted to find out more.

Grenoble Life: What is shiatsu and what are the health benefits?

Rebecca Skillman: Shiatsu is a type of massage. It comes from Japan and literally means finger pressure. As well as fingers, I use my palms, elbows, knees – depending on what part of the body is being worked on. I may also include some stretches and other movements to free up the body and release the tensions that many of us develop.

Have a look at www.shiatsuinfo.org to see the range of health benefits (just about every condition can benefit since mind and body are so intricately linked). On the site there’s also a summary of recent research which shows that science is now backing up what practitioners have known for decades about the positive effects of shiatsu. But here in France it’s important not to shout too loudly about this as shiatsu is only recognised as l’art du bien-être – fine as far as it goes, but it can work at a much more profound level for those who want that.

GL: Where did you train and how long have you been practicing shiatsu in Grenoble?

Rebecca: I trained at the British School of Shiatsu, in the UK, between 2001 and 2004 and I’ve been practising in France since the beginning of 2005.

GL: Was it difficult to set up your business in Grenoble?

Rebecca: I am in an association, Chemins du Bien-être, and that works fine because I have a modest level of activity. Since I moved here the auto-entrepreneur statute – a new law aimed at helping small businesses register themselves legally and more simply – has been introduced and I may investigate this further.

GL: Describe a shiatsu session with you.

Rebecca: In an initial session I would spend 5–10 minutes getting to know what the client is hoping for from the session and whatever they want to tell me about what’s going on in their life. The more I understand this the better I can judge what type of session will give most benefit – each session is unique. I think I can safely guarantee that it will always be relaxing on a physical level. But, by putting the receiver in touch with their body, and all the emotions that are bound up with it, shiatsu can also support and release a range of emotional issues and help the person move forward in their life.

A typical treatment lasts 45–50 minutes and takes place on a futon mattress at floor level. The receiver is clothed and the style of touch is a gentle (or vigorous) pressure rather than the sweeping movements of, say, Californian massage. It can therefore suit people who prefer a more neutral and less intimate touch than with oil-based therapies.

GL: Is shiatsu well known in France, compared to in your native country?

Rebecca: Shiatsu is becoming increasingly well known in France. It is supported by professional bodies like the FFST, and if you are looking for a practitioner in any département you can start by looking on their website. Shiatsu is now sufficiently well recognised for mutuelles like Alptis to include it in the therapies they reimburse. That said, the relationship between the medical establishment and complementary therapies is not as developed as in, say, the UK. And shiatsu is not integrated into public healthcare to the same extent.

GL: What reaction have you had from your customers?

Rebecca: People sometimes say they feel lighter – or even that they felt like they had wings! And several have noticed an improved range of movement with muscular-skeletal imbalances. They often sleep better. And the effect can last days or even longer.

Some feedback from my clients:

« Celà a été vraiment très, très efficace, et que je n’hésiterai pas à en parler autour de moi. »

“I felt very good after the massage – positive and energised.”

« Je te remercie pour ce beau travail qui passe par tes mains, tes gestes, ta tête, ton accueil de ta personne et de ton intuition. Une invitation à ce que la vie et l’énergie trouvent un chemin pour circuler. »

“I just wanted to thank you again today for the Shiatsu – it really was a great session. My hips, etc. were really tight yesterday and now I feel great. In general, afterwards, I feel physically better than I have in a while.”

GL: How can we book a shiatsu session with you?                        

Rebecca: You can contact me by email (rebecca_wwng (at) yahoo.com) or phone (04 76 00 06 13).

Struggling to find accomodation? photo: michaeluyttersp

Shonah Kennedy shares her experience about relocating to Grenoble, and interviews Isabelle and Julie of LC Mobility, the agency that helped her find accommodation and deal with the trickier aspects of setting up life in a French city.

When my fiancé and I found out we were coming to live in Grenoble, for an extended period of time, we were very excited and started to plan immediately. We thought we had plenty of time to find accommodation, look for a language school, open a bank account, find an Internet plan, and all the really “fun” aspects of moving to a new city in a foreign country (the “romantic notion” of living in a foreign country comes after the organisation!).

Now, we were not totally inexperienced with this process, as we had been living in Paris for over a year. However, there are certain aspects that are always daunting, such as: finding a quality place to live, having enough French to understand your rights, insurance, internet connection with everything you need in the plan and … the list is not exhaustive!

We started to get a little concerned, when a month out we still had no place to live!  Then, salvation!

Out of the blue, we received an email from a company called LC mobility who assist foreign researchers (which is the category my fiancé falls under) and students to settle in Grenoble. Julie asked for specific details from us and within a week we had a place to live!  Below I interview Isabelle and Julie who are LC Mobility in Grenoble.

Shonah Kennedy: How did you start LC mobility?

Isabelle and Julie (LC Mobility): When Julie was doing her bachelor’s degree, she did an internship in Montreal and benefited from the services of a company that helped her to find her internship, find accommodation, welcome her at the airport and help her with social security in Canada.

Considering the market in Grenoble for accommodation and the fact that French people don’t speak English very well, especially in administration (such as the Prefecture), we thought that foreign students might need some help from French people to settle in Grenoble. So, at first we created an offer for students only, and then we realised that even researchers could use this help …

Shonah: When did you start LC mobility?

LC Mobility We started LC Mobility in February 2008, during our last year of our studies (Masters level).

Shonah: Why did you start LC mobility?

LC Mobility: We started LC Mobility because we did our studies in Management, and specialised in entrepreneurship. So, at first we just wanted to create a company together, for the challenge and the independence. We chose to create this company because it matched a need, and it was something that we can do and would like to do (because we know how helpful these kinds of services can be when you have just arrived in a new country!).

Shonah: Who is LC mobility?

LC Mobility: We are two girls: Isabelle and Julie. We both received our masters degrees at IAE Grenoble, in entrepreneurship (where we met).

We have very different tempers, so we work very well together, we are complementary!

Shonah: Who are your main target clientele?

LC Mobility Our target clientele are students, PhD students, and more and more researchers. We also help French people to settle in, when they come from a distant city (such as Bordeaux or Lille).

Shonah: What do you do?

LC Mobility: We help people to settle in Grenoble and Lyon in three steps:

1. Find their accommodation (most of the time before their arrival)
2. We welcome them at the station and accompany them to their accommodation
3. We realise for (or with) them all procedures to settle in. Such as: opening a bank account, getting a residence permit, getting Internet access, cell phones, insurance etc.

Shonah: Are there any plans for expansion?

LC Mobility: We are developing the company in Lyon. We have already welcomed a few people there, so in November Julie will move to Lyon and be there permanently!

Shonah: Are there fees for your services?

LC Mobility: Yes, there are fees that are available to view on our website.  We also offer services in packages.

For more information, or to talk to these friendly approachable girls you can find all their contact details on the contact portal at Contact LC Mobility – Isabelle and Julie.

Alexa Meresse carrying her son in one of her wraps

Rebecca Marcenac of Grenoble Life meets Alexa Meresse, founder of Colimaçon et Compagnie, a local business selling made-to-measure baby carriers.

by Rebecca Marcenac

With my two-month old daughter pushing towards five kilos and my arms sore from carrying her up and down two flights of stairs in her carrycot, we took off one scorching hot Grenoble summer morning for the slightly cooler heights of Herbeys in Belledonne to meet Alexa Meresse, founder of Colimaçon et Compagnie, and to purchase a made-to-measure wraparound baby carrier.

An entrepreneur and mum of two, Alexa sells and produces beautifully coloured wraps from her home, where she also has a workshop. On arrival, Alexa pulled out colourful wraps from a hidden chest under her sofa and proceeded to show me three wrapping techniques. My daughter, who had made friends with Alexa’s demonstration doll, protested at first, but soon settled and seemed at least as happy as I was. We then went up to the workshop where I selected my material. We worked out the perfect length for my wrap and chatted away while Alexa sewed my wrap. Here’s what she had to say.

Rebecca Marcenac: Where did the idea to make and sell wraparound baby carriers come from?

Alexa Meresse: Shortly after my first son was born, I wanted to carry him in a wrap. I bought one over the Internet from a maman couseuse (mum who manufactures baby items such as wraps, reusable nappies, bibs etc. from home and sell them on an ad hoc basis). I was very disappointed by the quality of the product and decided to make my own. Then I started making wraps for friends, for friends of friends … until one day I was contacted by health professionals. That’s when I thought ‘I should make a living out this!’ and took the leap and set up Colimaçon et Compagnie!

RM: What are the advantages of using a wraparound baby carrier for both the child and the parent?

AM: There are numerous benefits. For babies and toddlers, wraps are comfortable and respectful of their physiology: their neck is supported, and the natural curvature of the spine is respected (especially in newborns). It is like sitting in a chair – legs are on either side of the carrier – there is no weight on the sexual organs, only on the child’s thighs. Furthermore, carrying your baby in a wrap provides skin to skin contact. Curled up against mummy or daddy, the child feels secure and appeased. It is a fact that children carried in wraps cry a lot less than those who are not. Studies have also shown that babies who were frequently carried in a wrap from birth grow up to be children who are more serene, more independent and less prone to tantrums!

For parents, the major benefits are twofold. Wraps are both comfortable and easy to use. You can carry a 10-kilo toddler for several hours without feeling any discomfort, and once baby is in the wrap you can go about your daily business, be it housework, shopping, using public transport, but also hikes etc. Some parents even use their wrap at the seaside or at the swimming pool to gradually get their baby used to water.

RM: How did you go about starting your own business?

AM: I have a rather eclectic background. I have a degree in technical sales. After having worked for several years in the charity sector, I went on to work in communications at a blood transfusion centre. I was on parental leave making wraps for friends and relatives and started getting a reputation locally through word of mouth. I was then contacted by health professionals.

Shortly after going back to work, I was made redundant. It was at that point that I decided to have a go at creating my own business. I found two bodies in Vizille which support people who setting up their own business. They helped me create a business plan and generate financing. Then I had to have the wraps tested to meet European standards …

Setting up Colimaçon took a lot of work and energy. I certainly wasn’t expecting it to be so difficult when I decided to launch my own brand!

RM: What challenges did you face?

AM: There were two big challenges. First, having the wraps tested in accredited testing laboratories to meet the European standards. The standards are drastic and we had to work on the mechanical properties of the material and compulsory labelling for the wraps to be validated.

All these tests, as well as setting up the website cost a lot of money. Banks are not so keen on financing such investments, especially as this was a particularly innovative project. So the second challenge was convincing the bank manager to lend us money!

RM: Where are your customers based?

AM: Most of our customers are based in France. That said, we do get orders from abroad. That’s why we have an English-language online catalogue and provide an English-language user’s guide upon request.

RM: How can our readers contact you to order a wraparound baby carrier?

AM: If you are ordering from France, you can order directly from our website (don’t forget to ask for our English language instructions if necessary!) If you live abroad, it may be easier to contact us directly by email with any queries.

Alternatively, if are a local and would like a baby carrying demonstration and a visit of the workshop in Herbeys, do contact us to make an appointment!

Pumpkins

Bob and Sylvie Tharinger own and operate Pumpkins (33 rue d’Alembert), Grenoble’s only authentically American restaurant. Christina Rebuffet-Broadus of Grenoble Life talks with them about showing the French that American cooking is much more than McDo has led them to believe.

Grenoble Life: Could you tell us a little about yourselves? It seems every Franco-Anglo-American couple has a story. What’s yours?

Bob: I had traveled around the world, had already been to Grenoble once, and came back here to work. This is where I met Sylvie, then we lived a while in the United States, where our son was born. But finally, we settled down in Grenoble in 1978. We came back because Sylvie wanted to return to Grenoble.

Sylvie: I’m not originally from here, but have family in Grenoble. For me, it was more that I didn’t want to live in southern France than I wanted to come back to Grenoble. I would have liked to live in one of the Scandinavian countries, with their Nordic landscapes. Grenoble was sort of a compromise for us.

GL: How long has Pumpkins existed?

Bob: We opened in September 2004. We bought the place in June of the same year, but of course had to do some work beforehand. It’s been almost five years, unbelievable!

Bob and Sylvie

GL: We all know the French people’s reticence towards American food. How did you get the idea to open an American restaurant?

Bob: We’ve always done a lot of cooking, often for our friends, often a lot of American dishes. We both like to cook and eat, and realized that people didn’t really know the variety of things you can eat in the United States. Unfortunately, the French tend to have a very fast-food idea of American cuisine. They would never believe the food you can get in the United States.

Where I’m from in Minnesota, we noticed restaurants do a lot of different things, there are all kinds of influences. So we figured we could probably do anything we wanted and call it American cooking, but we didn’t really want to call it “American” for fear that people would run in the other direction. So we just called it Pumpkins.

Sylvie: We got tired of people saying “American cooking … beurk!” We wanted to show people that real American cooking exists. Plus we didn’t want to put “American” in the name because it could sound a bit snobbish or exclusive, like not everyone was welcome. But we also didn’t want to use “American” because of a certain image that the French had of Americans, especially at the time of the opening because of the political situation. We just wanted everyone to feel comfortable, not like Pumpkins was just a place for Anglophones.

Bob behind the bar

GL: How did you come up with the name “Pumpkins”?

Bob: Sylvie just had the idea the one day! And I thought it was great because it’s very visual and something people remember easily.

Sylvie: I thought it sounded convivial. It made me think of the pumpkin patches in the American east coast at the end of summer when we used to visit. Plus Pumpkins sounded good and was easy to pronounce for us French.

GL: Now, for the good stuff. Tell us a little about your menu. What kinds of American food can your guests find at Pumpkins?

Bob: We really try to offer a sampling of the United States’ regional cooking. We have family all over the northern U.S., plus both of us like southern food — barbecue, seafood, and especially African-American cuisine, which in itself is extremely varied. There’s also a Jewish delicatessen influence, something relatively unknown in France. And if you go to the northwest region of the United States, there’s a great mix of Chinese, Japanese, and Native American cuisines based on the abundance of good, local products. More or less, we try to do a little of all this.

One of the hardest things is to do meat like in the United States. Lucky for us, we found a French butcher who lived and worked in San Francisco, but now he’s right on rue Nicolas Chorier. It’s great because he knows American cuts of meat. He knows what an American pork chop is and can cut a sirloin steak if we want. He even helps us to do real corned beef, which is practically impossible to find around here.

Sylvie: Every two weeks, we change one dish on the dinner menu. There are some things that we always have. We’ll always have the burger. At lunch, we always have chili on the menu, but we change the presentation — one week the chili will be in a tortilla, another it’ll be with guacamole. Once we had a couple come in and they both ordered the same dish, so I gave each one different sides. That way they could taste everything!

Downstairs dining room

GL: Pumpkins also does brunches. When are they held and where did that idea come from?

Bob: We’ve been doing the brunches for two or three years now. Our brunches are typically midwest-American. We wanted to host a brunch much like the Sunday brunch that I knew when I was a kid — eggs, bacon, sausage, plus some extras. We would like to do a real family-style brunch, with a self-serve buffet, but here we don’t really have enough room.

With all the families that come in, it would be hard for people to serve themselves with the strollers and the children and I don’t want to lose that family atmosphere by doing a buffet. It’s fantastic to see the people at the brunches — they’re relaxed, happy, even if they have to wait sometimes for their food,  they don’t care. They come in and have a good time.

It’s so successful that we have to turn down almost as many people as we accept for the brunches. We do just one service per brunch, that way the people can come and stay as long as they like. We want them to feel at home.

Sylvie: From a culinary point of view, I think we do the only real brunch in Grenoble. Our brunch is “made in Minnesota” — it’s not French, it’s not Spanish, it’s not Dutch. When we were younger, all the kids in Bob’s extended family knew they could go to his dad’s house on Sunday morning and be greeted with the smell of bacon grilling, eggs scrambling and the whole family got together. That’s the brunch we try to recreate, that family-get-together atmosphere.

Bob: In the 1960s and 1970s, my father would host these fantastic brunches and people would just stop by. Family members, friends passing through the area, and the ambiance was simply extraordinary. That’s part of the reason why we created this restaurant and really wanted to host the brunch.

GL: That’s a heartwarming story, wanting to recreate the family ambiance that you knew growing up at your dad’s. Speaking of family get togethers, does Pumpkins do anything special for American holidays?

Bob: We would like to do something for the 4^th of July, but since we’re in the city, it’s unfortunately impossible to do a backyard barbecue. Thanksgiving, however, is enormous. Last year, we had 60 kilos of turkey and I think in all we served around 150 Thanksgiving dinners, but I’m not sure. It got to the point where we stopped counting.

We also did a Christmas brunch, again with a lot of midwestern, German-American influences. We had German-American style pastries among other things because in the past, many German and Scandinavian immigrants settled in that region.

The idea behind all our dishes is family cooking. For all our meals we create a plate like if you were eating in an American family situation—all the food’s on the table and you help yourself to everything. Except we put the plate together in the kitchen, recreating that American plate, with the meat, sides, sauces and relishes all in the same plate.

GL: To finish, I’m going to ask you the impossible. How would you describe American cooking in a few words?

Bob: (with Sylvie, laughs) I remember our first cook, who was a very competent cook mind you, told us, “OK, I get it: just add sugar and hot sauce and it’s American cooking.”

There’s not just one American cuisine, there are lots of American cuisines, just like in France — the food varies enormously between the regions.  The cuisine of the southwest has touches of Mexican influence and is completely different from the cooking of the northeast where you’ll find chowders and baked beans. That cuisine has nothing to do with the cooking of New Orleans, which also has a totally different taste from the growing Cuban-American cuisine. There are lots, lots of different American cuisines.

But we’ll always have a hamburger on the menu for the French who don’t want to be disappointed and the Americans who want a real home-style burger.

Although the menu changes often, at the time of this interview, Pumpkins was serving Cajun catfish, a blue cheese burger, tortilla wrapped chili, and Los Angeles Fire Department-style chicken wings. Dinner dishes cost around 10-15 euros, desserts such as cheesecake, pecan pie, and sundaes cost 5-6 euros.

Pumpkins (33, Rue D’alembert, 38000 Grenoble) is open for lunch on Thursday and Friday; for dinner Wednesday through Saturday. Brunches are every other Sunday. Call ahead to reserve: 04 76 29 48 21

You can also sign up for the Pumpkins newsletter with the season’s brunch dates emailed in advance. Email pumpkins.restaurant@wanadoo.fr

Bookworm Café

Denis Rivière of Grenoble owns and operates the Bookworm Café (91 rue Saint Laurent), Grenoble’s newest English-friendly establishment. Christina Rebuffet-Broadus of Grenoble Life talks with him and his English wife Dawn about setting up a used book shop and tea room in one of Grenoble’s historic neighborhoods.

Grenoble Life: Could you tell us a little about the people behind the Bookworm Café?

Denis Rivière: I’ve always lived in Grenoble and I’ve been working since I was 18, in several different jobs. After having obtained a BTS in sales, I worked especially as a sales administration manager.

Thanks to this professional experience, I knew what it was to run a company. However, the times being what they are, I was laid off, like so many people today. I wanted to take it as an opportunity to work for myself. And people gave me lots of suggestions as to what kind of business to set up, but it was my wife who had the right one. So I’ll let her tell you about it.

GL: Yes, please tell us, how was the idea of Bookworm Café born?

Dawn Rivière: Originally from Shrewsberry, England, I’ve been in Grenoble since 1991 and the idea of a tea room/book shop had been running around in my head for quite some time. Before, in the quartier des antiquaires, there was a bookshop called Just Books. It was magnificent, an intimate little boutique, with tons of books—used books, new books and I always thought it would be great if there was a tea room right there in the book shop. Quite a lot of us felt the same way. We said why not, in Grenoble, have a used book shop that was also a tea room?

So, Denis and I discussed it for a long time, we thought about its potential and viability, and finally we said, “why not?” It’s something that didn’t exist in Grenoble and that market needed to be filled.  English book shop tea rooms exist in Paris, but Grenoble had yet to have one. I remember when I was in a student in Coventry, we had such a tea room, where my friends and I would eat and buy our books for school. The whole atmosphere was really fantastic.

GL: Where did you get the name, The Bookworm Café?

Dawn: We had several ideas. We considered The Literary Café, but thought it sounded a bit pompous. We were afraid that the name would frighten people who didn’t consider themselves to be very literary or intellectual. Of course The Bookworm Café was in consideration. So we made a list of four or five names and passed around to friends of ours, and The Bookworm Café won.

GL: True, The Bookworm Café sounds warm, cozy, like wrapping up with a good read. And what was it like to start your own business in Grenoble?

Denis: Everything went really well. As all new businesses, I had to register The Bookworm Café with the Chamber of Commerce and they gave me lots of advice on building a business. Thanks to my professional experience, I found the administrative aspects quite manageable. I met lots of people who were very willing to help with the project. Of course, I had a solid project and an accountant who helped with the financial aspects, but the people at the Chamber of Commerce were very pleasant to work with, very helpful.

When you’ve got an idea and you’re sure of it, you have to go for it. And the Chamber of Commerce is not naïve. They know that half of all new businesses fail within their first year, but if you have a viable project, they’re very willing to help. You just can’t be afraid of paperwork and bureaucracy, but once the ball was rolling, everything happened quite quickly.

The Bookworm Café terrace

GL: Grenoble boasts France’s second-largest Anglophone population. Does The Bookworm Café have a mission regarding this population?

Denis: No, not necessarily. It’s true that the Anglophone community likes to get together, in the pubs for example. It’s true that we serve English tea and pastries, but we’re open to everybody, English and French speakers who enjoy the coziness of a typical English atmosphere.

Dawn: We want the Bookworm Café to be a meeting place, like Denis said, for English and French speakers. You don’t have to speak English to enjoy a good cup of tea! Perhaps if we do have a mission for the English community, it’s to provide a good cup of real English tea, which is not so easy to find here in Grenoble!

GL: Tell us a little about the literary side of the Bookworm café. How do the book sales work?

Denis: It’s very simple! We sell used books. Paperbacks start at 50 cents and for the other books, the price depends on the age and the condition of the book. We’re considering putting into place a fidelity card system — each time someone donates a book, we’ll put a stamp on their card and once they’ve earned a certain number of stamps, they get a free cup of tea or something like that. But that project hasn’t been finalized yet. We want to know what our clients would like and then adapt to them.

GL: You also mentioned a book club. That sounds like an exciting idea.

Denis: Starting around mid-September, the Bookworm Café will host a free book club. There will be two groups, surely on Tuesday and Thursday, both starting at 5:30 p.m. We’ll have two groups — one for native speakers and French people who have spent some time abroad or who speak very good English; the other will be for people who enjoy reading in English, but who have more difficulties speaking. And of course both will be free and open to the public.

Dawn: As a teacher at the Université Inter-Ages, I realized that my students liked to get together and speak English together. This would give them, and others who are interested, the chance to practice English. We’ll also have an English server who will take orders and chat in English, just like what the participants would experience if they were in a café in England.

GL: Do you have any other programs that you are considering organizing?

Denis: We’re thinking about doing a class for younger children based on games, songs, things like that. Wednesday morning will surely be for younger children, with classes for older children and teenagers Wednesday afternoon. Since these would be classes, there would be a fee.

We’ll also have a Children’s Hour, with storytelling and and such. This would be a free program to help children have fun and just enjoy listening to English.

These programs will be put into place starting around the rentrée, so if anyone is interested, they should contact us for more information.

GL: The Bookworm Café is in the Saint Laurent neighborhood, which is one of Grenoble’s historical districts. What are your impressions of your neighborhood?

Denis: I’ve known this area for a long time, and back in the day, it was very lively, with butcher shops, green grocers, but since, these things have closed. But the neighborhood is being revived and there is a project underway to renovate the area and create a second city center.

Dawn: It’s a beautiful neighborhood, very charming, very historic – really worth discovering. For us, it’s a bit of a risk to have chosen this neighborhood, as it’s out of the way. There are fewer passersby than in the city center, but we think the people will come here because they like the atmosphere, the books, and the tea. In the city center, no other places that we looked at had the charm of this neighborhood, and we think that will attract people.

GL: Now that we can’t wait to have a comforting cup of tea and get cozy with a good book, where and when exactly can we find you?

Denis: We’re at 91 rue Saint Laurent in Grenoble. The Bookworm Café is open Tuesday through Saturday 9 a.m. to 7 p.m. For more information, please contact us at 04.76.25.29.98 or by email at bookwormcafe@gmail.com

The Bookworm Café is currently closed but will reopen on Thursday. July 30.

Ariane Zenker is owner of The Cake Shop (11 rue Thiers – 38000 Grenoble). James Dalrymple talks to her about how she came to set up her own business in Grenoble, her background, and her love of English and American-style cakes.

When and where did you get the inspiration for The Cake Shop and The Cake Agency?

Born in France to an English mother and a French father, married to an Israeli-American, I’ve always lived in a melting pot environment. After business studies at ESCP (Paris Graduate School of Management), I embraced the advertising world, working with international clients (such as Mars, P&G) at Leo Burnett, Saatchi & Saatchi. However, my passion has always been baking, which I experienced from early childhood, starting with my English grandmother. So after 13 years in advertising, when I was ready to start a project of my own, it was clear that it should be around baking.

How did The Cake Agency begin?

The Cake Agency was born in 2006 in Paris on the idea of bringing together my experience in advertising and passion for baking, mainly via image cakes with edible pictures that expressed the message of an event. The Cake becomes a medium of communication, a means to express a message in an original and delicious way. The cake is therefore decorated with an edible picture which can be a photo, a logo, an invitation, an ad, a child’s drawing…

The target is twofold: corporate and private. We provide cakes for new campaigns, corporate anniversaries, new contracts, seminars, but also birthdays, Mother’s/Father’s Day, housewarmings, weddings and wedding anniversaries. The idea was to benefit from my network in the communication field to boost the launch and generate my first clients.

However, due to family reasons, in the summer 2006 (a few months after the launch) I moved to Grenoble. After the birth of my fourth child, I first started my new business from home, as a market test and also a motivation test – how would I like starting my own business in cakes?!

How did you test the market?

In Grenoble, I started selling creative cakes via the internet, using a network developed when I arrived. It showed potential and there was an immediate reaction among corporate and private clients, as well as a lot of interest from journalists, which enabled me to get good coverage of the business. This was a springboard to get orders from clients such as BD, Saatchi & Saatchi, Area, among others, as well as many private clients for all kinds of events (birthdays, Mother’s/Father’s Day, weddings etc …)

There are links between corporate and private clients as many of them have been exposed to my cakes in a professional context and have then ordered them personally. The concept naturally drives word of mouth, which is a fantastic communication tool for the business.

After two years in Grenoble, in the summer 2008, I decided to further develop my concept beyond personalised cakes. I wanted to give a full blast to my project via a shop in which I would sell all the kinds of Anglo-Saxon baking I adore (scones, cheesecakes, cupcakes & cookies, bagels) as well as a great range of fabulous cake decorating accessories I had discovered in my training in the US and UK. This is how the idea of The Cake Shop was born. The Cake Shop name was chosen over The Cake Agency for its simplicity and relevance. The Cake Agency remains as a ‘brand’ more suited to the advertising cakes.

Where did you acquire your skill for making cakes?

Training was and is still the key to ‘professionalizing my vocation’, learn new techniques and know about the latest accessories: I underwent training in the US, the UK, Israel, and France for the pure baking side.
This ‘globetrotter’ training has enabled me to develop my cake decorating skills, know about the market internationally and its incredible equipment (mostly from the US and UK). Even more so, it has enabled me to mature my concept, meet and share experiences with others, learn from them and create a network within a universe that was new to me. I now have valuable contacts in the US, Israel, England and Holland that I can exchange with, an international cake decorating network!

The training and observation of the cake decoration market has also made me aware products and accessories of which France was completely deprived. Something had to be done about it!!!

Happy Birthday

Your products are inspired by American and English-style cakes, very different to classic French baking style. How have the French reacted to The Cake Shop?

My positioning is deliberately Anglo-Saxon in the store’s style, in its decoration and obviously in the cake and products on offer. This is my ‘edge’ and savoir faire. So far the reaction in Grenoble has been extremely positive, many people even coming into the store just to thank me for bringing such an atmosphere and products to their reach. There is also a lot of curiosity, people asking questions about the products. The fact of being a mix of patisserie, snack/lunch place, épicerie, and cake accessory/gift store brings at the same time confusion and interest.

So far, I have noticed that many people living in Grenoble have spent some time in the UK or the US. Many of them are fond of bagels (and regularly come back to us for them), the same for the scones, cheesecakes and cupcakes. I can also see the influence of American TV series with the cupcakes: our young clients seem to devour them with their the eyes before buying and eating them. For the accessories, many clients even express their gratitude in being able to find all these products in the same place. Before they used to struggle through the internet with high shipping fees. Globally, the French have been very positive and enthusiastic!

Why did you decide to leave Paris and the advertising world?

After 13 years in agencies working on fantastic brands and products, in 2005, I felt it was time to move on if I did not want to spend all my career in advertising. When the question of ‘what’s next?’ came up, the decision was made very easily, almost obviously. This is when the idea of The Cake Agency was born.

Why did you come to Grenoble?

In the summer 2005, just when I had left Saatchi & Saatchi to start The Cake Agency, my husband was offered a great position in BD Grenoble. It was a tough decision, family-wise and professionally, as all of my contacts were in Paris… However, the family decision was taken to go for the new start in the mountains! So, in the summer 2006, we moved to our new life.

How easy or difficult was it to set up a business in Grenoble? What obstacles have you faced setting up the business?

As I had absolutely no network in Grenoble, I first went to the Grenoble Chamber of Commerce (CCI), to a department called Ecobiz dedicated to starting projects and firms. The welcome and the support was just incredible, helping me develop my own network, seek partners, generate clients. In the different stages of my projects, I have been able to count on their support and advice.

In July 2008, I was awarded an award (Coup de coeur) in the Mercuriales contest (organised by the Chambre of Commerce) which rewards the most dynamic and creative commerce. This was all the more gratifying as I was mostly competing with real stores (while still being an internet boutique). This award gave me the confidence I needed to go to the next step and open my store. In September I took a decision and found a store the same week thanks to a real estate agency called Nahmias Immobilier.

The toughest part was probably the financing of the project within my time-frame as I was meeting banks in October 2008 just at the beginning of the ‘crisis’. Here as well, The Grenoble Chambre of Commerce helped me make key contacts in various banks, which was a very helpful way to be introduced. Finally, the project was developed with the regional Banque Rhone Alpes in Eybens, where the director is a very dynamic person, very keen to support starting businesses.

Thanks again to the Grenoble Chamber of Commerce, I was granted an interest free loan of 40,000 € from The Rhone Alpes Region. I think that starting a business has been much easier in Grenoble than it would have been in Paris!

Do you think Grenoble is a good town for entrepreneurs like yourself?

I believe that Grenoble is a great place to start. Probably in Paris my project would have been in the middle of two others, whereas at the CCI Grenoble, the service was really personalised, I didn’t feel alone.

Have you noticed any differences between the work culture in Paris and Grenoble?

There is a huge difference between them. First the mountains give a special dimension to Grenoble. One feels surrounded by nature all the time. People are much more oriented towards health food, walks, excursions in the summer, skiing in the winter. These differences need to be taken into account in the products on offer, in terms of ecological packaging, looking to develop an organic range for example.

What do you miss about Paris?

I love Paris and enjoyed living there. What I miss most is the beauty of the city, just walking in the street, the Marais, the Latin quarter, or simply driving through the voies sur berges, along the Seine.

What advice would you give others thinking about starting up a business in Grenoble?

In my experience I would definitely advise to get as much help as possible from the Chamber of Commerce, starting with the Ecobiz department. If premises are needed, I would recommend the real estate agency Nahmias Immobilier, which is extremely professional and work with their clients as real partners.

How can people order unique cakes from you?

The best thing for people to do is call to discuss the specificity of the order. If they can, we even prefer that they come to the store, where we can the show them different examples. We emphasize personalisation, so the contact with the client is key to proposing the most suited cake to the event.

Have you had many English speakers come into The Cake Shop?

So far, we have had quite a few English speakers come into the store and they were always very enthusiastic to find a part of their culture through the food (bagels, scones, cheesecakes, Philadelphia cream cheese) and through the cake accessories, and to be able to speak English. We are even considering giving some cake decorating workshops in English.

What’s next for The Cake Shop?

Next for The Cake Shop is to have baking lessons (workshops) started: Wednesdays from 15:30 to 17:00 for children, Thursdays from 17:30 to 19:30 and Fridays form 15:00 to 17:00 for adults. We will also further develop our lunch specials via all kinds of bagels and a menu du jour. We have special cake designs ready for Mother’s Day on June 7th (heart cakes, message cakes, cakes with a picture), as well as many creative and fun accessories and books, of course. The same goes for Father’s day (June 20th).

The Cake Shop